Copywriter

• Develop creative and compelling copy for advertising campaigns across digital, print, social media, outdoor, radio, video, and other communication platforms.
• Write brand messaging, campaign concepts, headlines, taglines, body copy, captions, scripts, and promotional content.
• Translate creative briefs and marketing objectives into clear, engaging, and strategically relevant communication.
• Work closely with Art Directors, Graphic Designers, Creative Directors, Social Media teams, Marketing teams, and external agencies to develop integrated campaigns.
• Generate creative concepts and campaign ideas that align with the brand's positioning, tone of voice, and business objectives.
• Develop copy for digital advertising, including Google/Meta ads, display banners, landing pages, websites, apps, emailers, and push notifications.
• Create engaging content for social media platforms, including posts, reels, videos, campaigns, and topical communication.
• Write scripts for brand films, commercials, product videos, reels, explainer videos, and other audiovisual content.
• Develop copy for print and offline communication, including brochures, flyers, posters, newspaper advertisements, catalogues, POS materials, and outdoor advertising.
• Create product descriptions, packaging copy, point-of-sale communication, and retail messaging.Adapt campaign ideas and messaging across different formats, audiences, geographies, and communication channels while maintaining consistency.
• Participate in creative brainstorming, campaign ideation, presentations, and review meetings.
• Coordinate with designers and production teams to ensure the final creative execution accurately reflects the intended communication.
• Stay updated on advertising trends, emerging formats, social media trends, popular culture, and evolving consumer behaviour.
• Contribute to building and evolving the brand's creative language and communication identity.

Skills Required :

• Advertising Copywriting
• Advertising scripting
• Social Media Content Generation
• Creative Advertising Campaign Ideas

Pay: ₹480,000.00 - ₹540,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person