Copywriter

We are seeking a creative and talented Copywriter with SEO Knowledge and Digital

Marketing Expertise to join our innovative EdTech team. This role focuses on crafting engaging

and optimized content for social media platforms, websites, mobile apps, and digital ad

campaigns.

Key Responsibilities

• Content Creation:

○ Write clear, engaging, and optimized copy for websites, blogs, social media

platforms, mobile apps, email campaigns, and digital ads.

○ Develop content

• SEO-Focused Copywriting:

○ Conduct keyword research and integrate keywords into content to improve

search engine visibility.

○ Create SEO-friendly metadata, titles, and descriptions for web content.

○ Stay aligned with SEO best practices to enhance audience reach.

• Digital Marketing & Ad Copywriting:

○ Craft compelling headlines, CTAs, and ad copy for platforms such as Google

Ads, Facebook Ads, Instagram, and TikTok.

○ Write engaging scripts and taglines for video and display ads that resonate with

Saudi students and parents.

○ Collaborate with the marketing team to create targeted campaigns.

• Social Media Content:

○ Develop captions, taglines, and engaging storytelling content for platforms like

TikTok, Instagram, Snapchat, and Reddit.

○ Tailor content to trends, cultural nuances

• Storytelling & Creative Ideation:

○ Use storytelling techniques to craft narratives

○ Contribute creative ideas for social media campaigns

Qualifications

• Education & Experience:

○ Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a

related field.

○ 2+ years of experience in copywriting or content creation.