Copywriter

Job Description – Copywriter

Position: Copywriter
Industry: Nutraceutical / Health & Wellness / D2C
Employment Type: Full-Time
Location: Ahmedabad / Rajkot, Gujarat

Job Summary

We are looking for a creative and skilled Copywriter who can develop engaging, persuasive, and brand-focused content for our growing nutraceutical and wellness brand.

The ideal candidate should have a strong understanding of consumer psychology, digital marketing, and brand communication, with the ability to turn product features into compelling customer-focused messaging.

Key Responsibilities

• Write creative copy for social media posts, ads, reels, and campaigns
• Create compelling website and landing-page content
• Write product descriptions for nutraceutical and wellness products
• Develop copy for Meta Ads, Google Ads, and other performance marketing campaigns
• Create email, SMS, WhatsApp, and promotional campaign copy
• Write scripts and concepts for product videos, reels, and influencer content
• Develop catchy headlines, taglines, hooks, CTAs, and brand messaging
• Work closely with Graphic Designers, Video Editors, Social Media, and Marketing teams
• Maintain a consistent brand voice and tone across all communication
• Research competitors, market trends, customer pain points, and consumer behavior
• Proofread and edit content to ensure accuracy, clarity, and quality
• Simplify technical product information into easy-to-understand consumer communication
• Ensure health and wellness claims are communicated responsibly and according to approved brand/product information

Skills Required

• Excellent command of English
• Strong creative writing and storytelling skills
• Understanding of D2C, social media, and digital advertising
• Ability to write short-form, conversion-focused copy
• Strong proofreading and editing skills
• Basic understanding of SEO is preferred
• Knowledge of nutraceutical, healthcare, wellness, beauty, fitness, or FMCG products will be an advantage

Experience

2–4+ years of relevant copywriting/content writing experience preferred.

Candidates with experience in Nutraceutical, D2C, Health & Wellness, Beauty, Fitness, FMCG, or E-Commerce brands will be preferred.

Qualification

Bachelor’s degree in English, Mass Communication, Journalism, Marketing, Advertising, or a related field preferred.

Portfolio

Candidates should share their CV along with writing samples/portfolio demonstrating social media, advertising, website, or product copywriting work.

Pay: ₹45,000.00 - ₹70,000.00 per month

Work Location: In person