Copywriter

JOB RESPONSIBILITIES:

• Write clear, persuasive, and engaging copy for websites, landing pages, social media, advertisements, email campaigns, and other marketing materials.
• Develop compelling headlines, hooks, calls-to-action, taglines, and campaign messages.
• Create copy that addresses customer needs, concerns, objections, and motivations.
• Write short-form and long-form video scripts for YouTube, Facebook, TikTok, and other platforms.
• Adapt messaging and tone based on the target audience, platform, and marketing objective.
• Research solar energy products, services, customer behavior, competitors, and industry trends to support accurate and relevant copy.
• Apply basic SEO and keyword research principles when creating website and search-focused content.
• Collaborate with Marketing, Editing, Design, and Production teams to develop campaign materials.
• Review and revise copy based on feedback, testing, and campaign performance.
• Monitor content and campaign performance to identify opportunities for stronger messaging and engagement.
• Ensure all copy is accurate, grammatically correct, original, and aligned with the company's brand voice.
• Manage multiple copywriting assignments while consistently meeting deadlines.

QUALIFICATIONS:

• Proven experience in Copywriting, Content Writing, Advertising, Marketing, Communications, Journalism, or a related field.
• Excellent writing, editing, proofreading, and research skills.
• Strong understanding of persuasive writing, customer psychology, storytelling, headlines, hooks, and calls-to-action.
• Experience writing marketing copy for digital platforms, websites, social media, advertisements, or email campaigns.
• Basic knowledge of SEO, keyword research, and digital marketing.
• Ability to write for different audiences, platforms, and stages of the customer journey.
• Ability to simplify technical or complex information into clear and persuasive copy.
• Creative, detail-oriented, and highly adaptable.
• Able to accept feedback and revise copy based on marketing and performance requirements.
• Strong communication and teamwork skills.
• Experience in solar energy, renewable energy, technology, construction, or home improvement is an advantage.
• Portfolio or writing samples are highly preferred.