Copywriter

Experience: 2–3 years | Industry: FMCG / Food / Beauty / Lifestyle / D2C

Key Responsibilities

• Write engaging copy for Instagram, Reels, Stories, carousels and LinkedIn, including captions, hooks, scripts and leadership posts.
• Contribute to content calendars, trend-led content and quick-turn social posts.
• Develop campaign lines, taglines and concepts for launches and festive campaigns.
• Write copy for digital ads, emailers, WhatsApp, websites, banners and POS materials.
• Adapt campaign copy across formats, lengths and languages where required.
• Create product titles, descriptions and A+ content for marketplaces, quick commerce and D2C platforms, using relevant keywords naturally.
• Support packaging and product copy, ensuring approved claims and brand guidelines are followed.
• Proofread and edit copy, maintain brand voice and turn around feedback quickly.
• Review content performance and apply learnings to future copy.

Requirements

• 2–3 years of copywriting experience at an agency or consumer brand.
• Strong portfolio of social, digital and campaign work, preferably for FMCG/consumer brands.
• Ability to write sharp headlines, hooks and short-form copy and switch between playful and corporate tones.
• Strong interest in Instagram, advertising and internet culture/trends.
• Ability to manage multiple briefs, tight deadlines and feedback with strong attention to detail.
• Bachelor’s degree in any discipline.

Pay: ₹240,000.00 - ₹450,000.00 per year

Benefits:

• Provident Fund

Application Question(s):

• Do you have 2–3 years of professional copywriting experience with a creative/digital agency or consumer brand?
• Do you have experience writing social media, campaign and digital copy for consumer/FMCG/D2C brands?
• Do you have a portfolio showcasing published copy across social media, digital campaigns and/or advertising?

Work Location: In person