Copywriter

Responsibilities

• Own the direct-response copywriting strategy and execution for each client account, not just follow a brief someone hands you.
• Write and refine copy for complex, multi-format campaigns, making your own creative calls on messaging approach.
• Be the team's go-to for language consistency and brand voice across every campaign for a client.
• Partner with PMs and Video Editors so the messaging strategy lines up with campaign objectives, beyond just writing the text.
• Read the performance data (Hold Rate, Thumbstop Rate) and use it to sharpen your writing.
• Guide Video Editors and Caption Checkers on how to interpret the brief from a messaging and copy angle.
• Handle tricky revisions and step in when a client request is hard to execute, offering smart alternative messaging.
• Bring clients fresh ad ideas based on industry best practices and current social media trends.

Requirements

• Education: Bachelor's degree. A background in language, literature, journalism, marketing, or communications is a plus.
• Experience: 3 to 4 years as a copywriter, with proof of ad copy you've written that clients or brands have used as paid ad assets.
• Writing skills: Strong English copywriting for US/UK market ads. Familiar with social media content formats and the style of UGC and digital ads in the US/UK.
• Languages: Advanced written English for US/UK audiences, and active Bahasa Indonesia.
• Portfolio: We care more about your portfolio than your formal education path.
• Mindset: Comfortable with repeated rounds of revisions.

About Ku Creatives Unlimited

Ku Creatives is an in-house AI-powered ad creative production floor based in Jakarta, Indonesia. We produce ad creatives for Bear Grylls, Water2, Fortune 500 agencies, and 70+ creative teams worldwide, delivering over 1,300 videos every month.

Our editors work with the most advanced AI tools on the market (MakeUGC, Adobe Firefly, HeyGen, ElevenLabs, Nano Banana, and more) from our production floor in Jakarta. We provide dedicated editors, copywriters, AI UGC generation, animated character ads, and static ads on a fixed monthly subscription to international brands only.

If you want to work with world-class clients, learn cutting-edge AI tools, and be part of one of Indonesia's fastest-growing creative production teams, Ku Creatives is where you build that career.