Copywriter

Role & responsibilities

• Develop creative and compelling copy for advertising campaigns across digital, print, social media, outdoor, radio, video, and other communication platforms.

• Write brand messaging, campaign concepts, headlines, taglines, body copy, captions, scripts, and promotional content.

• Translate creative briefs and marketing objectives into clear, engaging, and strategically relevant communication.

• Work closely with Art Directors, Graphic Designers, Creative Directors, Social Media teams, Marketing teams, and external agencies to develop integrated campaigns.

• Generate creative concepts and campaign ideas that align with the brand's positioning, tone of voice, and business objectives.

• Develop copy for digital advertising, including Google/Meta ads, display banners, landing pages, websites, apps, emailers, and push notifications.

• Create engaging content for social media platforms, including posts, reels, videos, campaigns, and topical communication.

• Write scripts for brand films, commercials, product videos, reels, explainer videos, and other audiovisual content.

• Develop copy for print and offline communication, including brochures, flyers, posters, newspaper advertisements, catalogues, POS materials, and outdoor advertising.

• Create product descriptions, packaging copy, point-of-sale communication, and retail messaging.
  Adapt campaign ideas and messaging across different formats, audiences, geographies, and communication channels while maintaining consistency.

• Participate in creative brainstorming, campaign ideation, presentations, and review meetings.

• Coordinate with designers and production teams to ensure the final creative execution accurately reflects the intended communication.

• Stay updated on advertising trends, emerging formats, social media trends, popular culture, and evolving consumer behaviour.

• Contribute to building and evolving the brand's creative language and communication identity.