Copywriter

• Write campaign concepts, taglines and headlines with the Art Director
• Write copy for TV, radio and video scripts, OOH, print, digital and social ads, and event materials
• Write promo mechanics, T&Cs summaries, push, SMS and email copy, lobby banners and game launch copy with the CRM and Product teams
• Write and adapt copy in English, Filipino and Taglish to suit each audience
• Keep the tone-of-voice guide for each brand up to date and apply it across all teams
• Produce several variants for A/B testing; learn from performance results
• Check every piece against PAGCOR advertising rules, responsible gaming messaging and platform policies; work with Legal on sensitive copy
• Proofread and QA all outgoing brand materials

Requirements

• 4+ years as a copywriter at an ad agency or in-house brand team
• Portfolio covering ATL scripts, digital ads and short-form promo copy
• Excellent written English and Filipino; natural Taglish for mass-market work
• Online gaming, betting, e-commerce or app experience preferred
• Fast, versatile, and comfortable writing many variants to deadline
• Understanding of advertising compliance in regulated industries a plus

Success in the first 12 months

• Tone-of-voice guides live and used for both brands
• Copy turnaround within agreed SLAs
• No compliance issues traced to copy
• Measurable lift in tested headlines and CRM messages