Copywriter

ABOUT US

Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype.

Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2025, we are entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.

We create a carefully edited range of high-performance makeup products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines.

Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression.

We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community with the ambition and backing to scale globally.

ABOUT THE JOB .

We’re looking for a copywriter who knows that great copy does more than fill a space. It makes people feel something, understand something or see something differently.

At VIEVE, that means making exceptional makeup make sense to everyone. Turning product know-how into words that land. Finding the line that stops the scroll, the subject line that earns the open and the product description that makes someone think, that’s exactly what I’ve been looking for.

You’ll write across channels, formats and moods - bringing the same sharp thinking and unmistakable VIEVE personality to every word. Gutsy enough to challenge the category. Honest enough to earn trust. Supportive enough to make everyone feel like they belong in beauty, on their own terms.

We’re not looking for someone who plays it safe, hides behind beauty clichés or thinks good copy is just a clever turn of phrase. We’re looking for a curious, commercially minded creative with a point of view, a feel for people and the confidence to make every word work harder. Sound like you? Read on...

KEY RESPONSIBILITIES:

Own the VIEVE Voice: Write original, engaging copy that sounds unmistakably VIEVE wherever it lands: online, in-store and beyond. Scottish at heart, our voice is gutsy, supportive and honest, with the warmth, character and humour of our Glaswegian roots. We boldly back the beauty instinct in everyone, and our copy should match that energy. We never fix or correct; we empower and enable. Staying true to our brand strategy, you’ll keep that tone consistent across every channel, connect with our audience and set VIEVE apart in the beauty industry.

Build Copy Worlds: Work with the Senior Brand & Campaign Manager to build a copy world for each product, campaign and brand moment. Setting the tone, messaging hierarchy and keywords.

Collaborate with Teams: Work closely with the marketing, creative, retail, product development and e-commerce teams to respond to briefs whilst ensuring ensure all content aligns with brand guidelines, campaign objectives, and product launches.

Manage Briefs: Manage a flow of briefs, working collaboratively with creative, to deliver to relevant channels to a high standard and on time.

Edit and Proofread: Review and edit content to ensure accuracy, clarity, and consistency, maintaining a high standard of grammar, punctuation, and style.

Optimise for SEO: Ensure all web content is optimised for SEO, including researching keywords, incorporating them into copy, and following best practices to improve organic search visibility.

Maintain a Copy Playbook: Evolve our copy playbook as needed, which outlines tone of voice guidelines, messaging strategies, and best practices for use across all marketing channels, including email, social media, website, and paid advertising.

Train our AI agent: Use the copy playbook and approved examples to teach our AI agent to write in the VIEVE voice, then review and refine its output so it gets tone of voice right every time.

Analyse Performance: Monitor and analyse content performance metrics, such as conversion rates, engagement, and click-through rates, to refine and optimise copy for better results

Conduct Market Research: Stay up to date on beauty trends, industry news, and competitor activities to create relevant, timely, and engaging content that resonates with our target audience.

WHAT WE ARE LOOKING FOR

• Previous experience as a copywriter, preferably in the beauty industry, is highly desirable.
• An understanding of Scottish culture and humour, with the ability to reflect this authentically in our brand’s tone of voice and content, would be a real advantage.
• Strong portfolio showcasing a range of content types, including web copy, product copy, social media content, email, press releases, etc.
• Excellent understanding of SEO principles and best practices.
• Exceptional writing, editing, and proofreading skills with an eye for detail.
• Creative thinker with the ability to translate strategic objectives into compelling content.

ABOUT YOU

• Strong communication and collaboration skills, with a customer-centric mindset
• Creative and innovative, with a strong awareness of modern culture and trends
• Results-driven with high attention to detail
• Highly organised, able to prioritise workload and manage multiple complex projects simultaneously
• Proactive, adaptable, and solutions-oriented
• Commercially minded with a willingness to learn and continuously improve
• Comfortable working at pace in a high-growth, evolving environment
• Passionate about beauty and excited to contribute to a scaling brand
• Available to commute to central London at least twice per week

WHAT VIEVE OFFERS YOU

• Work Life Balance – hybrid working, enhanced family leave and sick pay, 25 days holiday plus bank holidays and your birthday off!
• A Great Team – we pride ourselves on a friendly, collaborative culture with regular social opportunities.
• Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
• Great location
  • in the heart of Covent Garden (although we are up 2 flights of stairs!)
• Exciting opportunities
  • real scope for growth and development as part of a rapidly scaling brand

WORKPLACE & DIVERSITY

At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.

If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities, throughout the recruitment process, please state that in your application.

INTERVIEW PROCESS

Initial Meeting – with HR

(from 2 weeks of successful submission)

First Stage Interview– with Senior Brand & Campaign Manager

(from 1 week – 10 days from HR meeting)

Virtual

Initial Interview about your experience and relevancy to the role

Answering initial questions on the role

If successful to the next round, a small task will be set.

Second Stage – with Senior Brand & Campaign Manager and Head of Marketing

(from 1 week – 10 days from first interview, based on availability)

In person

Presentation of small task

Q&A based on the task

Further Q&A on the role

Offer stage

From four weeks from initial start of process

If you're eager to play a vital role in the growth of VIEVE, we invite you to apply for the role via LinkedIn today, submitting your CV and a link to your portfolio.