Copywriter

We are looking for an imaginative, innovative, and strategically driven Copy Writer who can develop fresh ideas and impactful creative concepts for brands.

The ideal candidate should be a strong creative thinker with the ability to transform client briefs into original campaign ideas, compelling narratives, and engaging brand experiences.

This role involves leading the ideation process, developing creative directions, and collaborating with design, content, and production teams to bring concepts to life across digital, social media, advertising, and film.

Key Responsibilities

1. Creative Ideation & Concept Development

• Generate original and innovative ideas for brand campaigns, digital marketing, social media, and advertising.
• Develop campaign themes, creative hooks, storytelling concepts, and brand narratives.
• Translate client briefs and marketing objectives into engaging creative concepts.
• Brainstorm fresh ideas for seasonal campaigns, product launches, brand promotions, and integrated marketing initiatives.

2. Campaign & Content Conceptualization

• Conceptualize social media campaigns, reels, digital advertisements, brand films, and promotional videos.
• Develop creative approaches for AI-generated films, hybrid films, and other emerging content formats.
• Create compelling storytelling concepts aligned with brand positioning and audience interests.
• Identify opportunities for innovative content formats, experiential campaigns, and audience engagement.

3. Creative Strategy & Research

• Understand brand objectives, target audiences, consumer behaviour, and market trends.
• Research competitors, advertising trends, cultural insights, and emerging creative approaches.
• Develop insight-driven concepts that balance creativity with business and communication objectives.
• Ensure consistency in brand storytelling across platforms.

4. Concept Presentation & Collaboration

• Prepare creative concept notes, mood boards, campaign narratives, and presentation decks.
• Present creative ideas and explain the strategic thinking behind them to internal teams and clients.
• Collaborate with graphic designers, motion graphic designers, copywriters, video editors, and production teams.
• Guide creative execution to ensure the final output reflects the original concept.
• Refine and improve concepts based on internal and client feedback.

Ability to commute/relocate:

• Panampilly Nagar, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Language:

• English (Required)

Work Location: In person