Copywriter

Key Responsibilities

1. Copywriting & Creative Development

• Develop engaging headlines, taglines, product descriptions, campaign copy, and advertising concepts for consumer durable products.
• Create product-led communication highlighting features, benefits, USPs, and differentiators.
• Translate complex product specifications into simple, benefit-driven consumer messaging.
• Develop creative concepts and copy aligned with brand positioning, tone of voice, and campaign objectives.

2. Digital & E-commerce Content

• Write product descriptions, feature-benefit copy, landing page content, banners, and promotional messaging for e-commerce platforms.
• Develop content for product detail pages (PDPs), online marketplaces, websites, and digital catalogues.
• Create SEO-friendly product titles, descriptions, keywords, and supporting content.
• Adapt copy for multiple digital formats, aspect ratios, platforms, and customer touchpoints.

3. Social Media & Campaign Content

• Develop copy for social media campaigns, digital advertisements, promotional campaigns, and product launches.
• Write scripts for short-form videos, product demonstrations, explainer videos, and digital films.
• Create content for seasonal campaigns, festive promotions, new product launches, and retail activations.
• Adapt master campaign messaging into multiple versions for different channels and audiences.

4. Brand Consistency & Quality

• Ensure consistency in brand voice, messaging, grammar, and terminology across all deliverables.
• Work with creative designers, art directors, motion graphic designers, producers, and project managers to deliver integrated creative assets.
• Review and proofread copy for accuracy, clarity, and adherence to brand guidelines.
• Incorporate feedback from clients and internal stakeholders while maintaining creative quality.

5. Research & Collaboration

• Research consumer trends, competitor communication, product categories, and audience behaviour.
• Collaborate with account management, creative, design, production, and digital teams.
• Ensure product claims, specifications, and promotional messaging are accurate and approved.
• Manage multiple briefs and deadlines while delivering high-quality content in a production-led environment.

Required Skills & Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing, or a related field.
• 3–6 years of experience in copywriting, advertising, creative agencies, or content production.
• Prior experience working on consumer durables, home appliances, consumer electronics, or technology brands is preferred.
• Strong command of written English, grammar, storytelling, and persuasive communication.
• Experience creating product-led copy, digital advertising content, e-commerce content, and campaign messaging.
• Ability to understand technical product features and convert them into consumer-friendly benefits.
• Strong research, proofreading, attention to detail, and time-management skills.
• Ability to manage multiple projects and work collaboratively in a fast-paced environment.

Preferred Experience

Candidates who have worked on brands in categories such as:

• Home appliances: refrigerators, washing machines, air conditioners, microwaves, and kitchen appliances.
• Consumer electronics: televisions, audio systems, and personal electronics.
• Small domestic appliances: vacuum cleaners, air purifiers, coffee machines, and other household devices.
• Smart home products and connected consumer technology.

Experience with e-commerce platforms such as Amazon, Flipkart, and brand-owned websites is an advantage.

Key Competencies

• Creative thinking and storytelling
• Product and consumer understanding
• Strong written communication
• Brand voice adaptation
• Digital-first content development
• Attention to detail and copy accuracy
• Stakeholder management and collaboration
• Deadline management and adaptability

Success Measures

• Quality, accuracy, and creativity of copy delivered.
• Adherence to project timelines and production SLAs.
• Consistency with brand guidelines and client expectations.
• Ability to handle high-volume content requirements without compromising quality.
• Effectiveness of product messaging across digital, e-commerce, and campaign assets.

Ideal Candidate Profile

• A creative and detail-oriented Copywriter who combines strong writing skills with an understanding of consumer durable products. The candidate should be able to develop both creative campaign messaging and high-volume product content, collaborating closely with design and production teams to deliver effective, brand-consistent communication across multiple channels.