Copywriter

Who you are

• 4+ years of experience in product copywriting, growth marketing or a related writing role at a tech or SaaS company
• A portfolio that shows range across performance marketing, product copy and in-product writing — not just brand campaigns
• Strong instinct for conversion-oriented writing — you think in terms of clarity, action, and outcomes
• Experience writing in-product copy (onboarding, feature education, UX microcopy) alongside marketing copy
• Comfort working with data — you can look at test results, funnel metrics and engagement data and know what to write next
• Experience partnering with product, design, and growth teams in a fast-moving environment
• Ability to context-switch across multiple launches and workstreams without losing quality
• Experience in AI, creative tools, or developer-adjacent products is a strong plus

What the job involves

• We're looking for a Copywriter with a focus in Product Marketing to sit at the intersection of product marketing and in-product experience. This is not a brand or campaign role — it's a performance-driven, product-close writing role.
• You'll own copy across landing pages, lifecycle emails, ads, feature launches, onboarding flows, in-product messaging, and everything in between. You'll report to the Creative Director of Product Marketing
• Your work will directly shape how people discover, understand, and adopt Runway's products.
• That means writing copy that converts on a landing page, writing the in-product text that helps a user get started, and crafting the email that brings them back. You'll partner closely with product marketing, growth, design, and product teams — and you'll be measured on clarity, speed, and impact
• Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion
• Own in-product copy — onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
• Write lifecycle and product emails — launches, re-engagement, onboarding sequences, and feature adoption
• Own the narrative for launch videos and short-form product films, writing scripts, sharpening others' drafts, and making sure every frame makes the product's value clear
• Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases
• Collaborate with design and product teams to shape the in-product writing experience
• Write and iterate on A/B test variants across landing pages, emails, and ads
• Translate complex, technical product capabilities into clear, compelling language for a range of audiences
• Maintain consistency in product voice and terminology across all touchpoints

Benefits

• 100% medical, dental, and vision coverage: We cover 100% of medical, dental and vision for our US employees AND their dependents. Based on the plans selected, we have complimentary mental health benefits and a free One Medical membership
• Unlimited days of PTO: We have unlimited PTO with a minimum of 15 days a year. We also have a paid sabbatical program after employees have been with Runway for 3 years and again after 5 years. And of course, we can't forget about Summer Fridays
• 401k Matching, 3% matching: Plan for the future! We provide a 3% 401K match for our US based employees
• Remote $250 stipend: All of our employees outside of commuting distance to the office, can expense up to $250 per month on co-working spaces, lunch or groceries, and internet connection
• Donations supporting our community: Beyond our employees, we have a commitment to our communities. Every quarter, Runway employees choose an organization for the company to support through a donation
• Custom setup, tech setup stipend: In addition to the choice of laptop, all employees get a stipend to customize their tech set up as they want
• Parental leave for all parents: We offer 16 weeks of fully paid parental leave plus a gradual return to work plan. This coverage is for all parents, regardless of how a child is brought into the family
• L&D $600 stipend: We’re investing in our employees’ long term growth by giving every employee $600 per year to spend on their personal or professional development. That means conferences, courses, and books, oh my!
• Wellness $600 stipend: We set ambitious goals and work hard to achieve them, so we believe it’s important to invest in employees’ mental and physical health. The $600 annual wellness stipend can be used for anything from therapy sessions to gym memberships