Copywriter

Job Description: Copywriter

Job Title: Copywriter
Department: Marketing / Creative
Experience: 3–5 Years
Industry: Marketing, Advertising, Real Estate, or Digital Media
Location: Bangalore

Job Summary

We are looking for a creative and detail-oriented Copywriter who can develop compelling, engaging, and impactful content across digital and offline platforms. The ideal candidate should have strong writing skills, a good understanding of brand communication, and the ability to create persuasive copy that connects with the target audience.

The candidate should be comfortable writing short-form content, social media captions, ad copies, campaign concepts, website content, and marketing communications while maintaining the brand’s tone of voice.

Key Responsibilities

• Develop creative and engaging copy for social media platforms, digital campaigns, advertisements, websites, and marketing collaterals.
• Create compelling short-form content, including captions, headlines, taglines, hooks, and promotional messages.
• Write persuasive ad copies for paid marketing campaigns across Meta, Google, and other digital platforms.
• Collaborate with social media managers, graphic designers, performance marketers, and creative teams to develop integrated campaigns.
• Develop campaign concepts, creative ideas, and brand messaging aligned with business objectives.
• Write long-form content when required, including blogs, articles, landing pages, email campaigns, and website content.
• Understand the target audience and create content that drives engagement, brand awareness, and conversions.
• Research industry trends, competitors, and audience preferences to develop relevant and impactful content.
• Proofread and edit content to ensure grammatical accuracy, clarity, consistency, and adherence to brand guidelines.
• Adapt writing styles and tones according to different brands, platforms, and target audiences.
• Work on multiple projects simultaneously while meeting deadlines and maintaining content quality.
• Incorporate feedback from internal teams and stakeholders to refine creative output.

Required Skills & Qualifications

• 3–5 years of experience in copywriting, content writing, advertising, or a related creative role.
• Excellent command of written English, grammar, vocabulary, and storytelling.
• Strong expertise in short-form copywriting, including social media captions, ad copies, headlines, and campaign messaging.
• Ability to develop creative concepts and translate ideas into engaging content.
• Understanding of social media platforms, digital marketing, and audience engagement.
• Ability to write persuasive, brand-focused, and conversion-oriented content.
• Strong research, editing, proofreading, and time-management skills.
• Ability to work collaboratively with creative and marketing teams.
• A strong portfolio showcasing previous copywriting projects and campaigns.

Preferred Qualifications

• Experience working with advertising agencies, digital marketing agencies, or in-house marketing teams.
• Experience in real estate, lifestyle, hospitality, or consumer-facing brands is an added advantage.
• Familiarity with SEO principles and content optimisation.
• Knowledge of AI-assisted writing tools and content research platforms.
• Understanding of current social media trends, internet culture, and emerging content formats.

Key Competencies

• Creativity and original thinking
• Strong storytelling and communication
• Attention to detail
• Brand voice development
• Adaptability and problem-solving
• Ability to work under tight deadlines
• Openness to feedback and continue.

Pay: ₹45,000.00 - ₹60,000.00 per month

Benefits:

• Food provided
• Provident Fund

Work Location: In person