Copywriter

Company Description Taajgi Consumer is a fast-growing consumer-focused company based in Mumbai, dedicated to delivering products and experiences that enhance everyday living. The organization values clear communication, creative thinking, and strong brand storytelling to connect with diverse audiences. Team members collaborate across marketing, product, and sales functions to build a consistent and engaging brand voice. The company supports professional development and encourages new ideas that strengthen its market presence.

Role Description This is a full-time, on-site Copywriter role based in Mumbai. The Copywriter will craft clear, engaging copy for marketing campaigns, product descriptions, brand collateral, press releases, and digital channels. Daily tasks include researching target audiences, developing messaging aligned with brand guidelines, drafting and revising content, and collaborating with marketing and design teams to produce integrated campaigns. The role also involves proofreading and editing materials for accuracy, consistency, and tone, as well as adapting content for multiple platforms and formats. The Copywriter will contribute ideas in brainstorming sessions and help maintain a cohesive brand voice across all communications.

Qualifications

• Candidates should possess strong Writing and Proofreading skills, with attention to grammar, clarity, and tone.
• Candidates should possess effective Communication skills, including the ability to collaborate with cross-functional teams and present content ideas.
• Candidates should possess experience creating Press Releases and other media-facing content that reflect brand messaging.
• Candidates should possess Marketing knowledge and an understanding of how copy supports brand positioning, campaigns, and audience engagement.
• Candidates should ideally have familiarity with digital and social media platforms, and the ability to tailor copy for different channels.
• Candidates should have strong time management skills, the ability to handle multiple projects, and meet deadlines in a fast-paced environment.
• A bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience, is preferred.
• Prior experience as a copywriter or content creator in consumer brands or related industries is an advantage.