Copywriter

• Shape the voice of a much loved Australian brand
• Write across campaigns, social, digital and in venue
• Join a creative team with big ideas and even bigger plans

Love a good line? We’ve got a brand to bring to life.

At Yo-Chi, we’re all about bringing people together over something good, and we’re looking for a Copywriter to help tell our story. From the words on a menu board to the caption that stops the scroll, the email that gets opened and the campaign that gets people through the door, you’ll help bring our brand to life through words.

This is a hands on role with plenty of variety, where no two days look quite the same. You might be working on campaign concepts with our creative team one minute, then writing product descriptions, social captions or in venue messaging the next. You care about the little details just as much as the big ideas, and know how to make every word count.

Working closely with our Creative Manager and Brand Marketing Manager, you’ll help shape how Yo-Chi sounds across every touchpoint. Your main focus will be the Australian market, with opportunities to support our growing international teams along the way.

Why Yo-Chi?
At Yo-Chi, we’re all about creating more positive energy in the world, and the way we communicate is a big part of bringing that to life.

We’re a proud family owned Australian business with nearly 80 venues and even bigger plans ahead. We’re growing quickly, launching new venues, entering new markets and constantly finding new ways to connect with our community.

You’ll join a growing Marketing team where creativity is encouraged, ideas are welcomed and there’s plenty of room to make your mark. You won’t just be writing to a brief; you’ll have the opportunity to help shape our brand voice, contribute to creative concepts and bring fresh ideas to the table.

What you’ll do:

• Write engaging campaign concepts, headlines, key messages and supporting copy that bring our brand and marketing campaigns to life
• Create copy across social media, email, web, in-venue screens, menus, packaging, merchandise and product naming and descriptions
• Collaborate with our creative team from the early stages of a brief, making sure words and visuals work together to tell a compelling story
• Contribute ideas, hooks and creative concepts in brainstorming sessions, helping shape ideas from the very beginning
• Write and contribute to scripts for video and social-first content
• Work closely with our Social Media team on captions, hooks, reactive content and ways to keep Yo-Chi part of the conversation
• Help bring new products, campaigns, venue openings and brand initiatives to life through thoughtful, engaging copy
• Keep Yo-Chi’s tone of voice consistent across every touchpoint, while knowing how to adapt it for different audiences and channels
• Stay across culture, trends and the way people communicate, bringing fresh ideas and perspectives to the brand
• Proofread and edit copy across the business, making sure everything is clear, accurate and on brand
• Work with our Marketing, Social, Product, Operations and Design teams, as well as international teams and external freelancers
• Help develop our tone of voice guidelines, copy templates and resources that support consistency across our international markets

What we’re looking for:

• 2-4 years’ experience as a Copywriter, whether in house, agency side or working directly with a brand
• A strong portfolio that showcases your writing range, from short, punchy headlines and social captions to longer-form brand and campaign copy
• A natural feel for language, tone and storytelling, with the ability to bring an established brand voice to life across different channels
• A creative mindset and the confidence to contribute ideas, challenge a brief and explore different ways to tell a story
• Strong editing and proofreading skills, with an eye for the details that make good copy great
• An understanding of social media, popular culture and what makes people stop, read, watch or engage
• The ability to juggle multiple projects, meet deadlines and switch between big-picture thinking and quick turn tasks
• A collaborative approach, with the confidence to share your ideas, present your thinking and take feedback on board
• Experience in retail, hospitality, FMCG or other consumer brands would be a bonus

The role
This is a hybrid role based primarily from our Hawthorn office, with a minimum of 2 days in the office and work from home.

Our Hawthorn office comes complete with an on site chef (free breakfast and lunch daily!), free parking, an on site gym and a dog friendly workspace.

And of course, lots and lots of Yo-Chi!

Apply now
If you love language, have a knack for finding the right words and want to help shape the voice of a growing Australian brand, we’d love to hear from you.

Send through your CV and a link to your portfolio, along with a short note telling us why you’d be a great fit.

Show us your personality; we’re all about good words and good energy!