Copywriter

Copywriter

**Company:**Firstcare Employment Pte Ltd
Location: Singapore
Job Type: Full-time
Industry: Marketing / Advertising / Communications
Department: Marketing and Content

Job Overview

Firstcare Employment Pte Ltd is seeking a creative, detail-oriented, and adaptable Copywriter to develop engaging written content for digital platforms, marketing campaigns, brand communications, and promotional materials in Singapore.

The successful candidate will work with marketing, design, sales, and other internal teams to produce clear, persuasive, and audience-focused content that supports brand awareness, customer engagement, and business objectives.

The ideal candidate has strong writing and editing skills, an understanding of different communication styles, and the ability to adapt content to various audiences, channels, and campaign requirements.

Key Responsibilities

• Write, edit, and proofread content for websites, landing pages, blogs, email campaigns, social media, and marketing materials.
• Develop compelling copy for advertising campaigns, promotional activities, and product or service descriptions.
• Create content that reflects the company's brand voice, messaging guidelines, and communication objectives.
• Research industry trends, target audiences, products, and relevant topics to produce accurate and engaging content.
• Collaborate with marketing managers, designers, content creators, and other stakeholders to develop campaign concepts.
• Adapt copy for different platforms, audiences, and stages of the customer journey.
• Review and refine existing content to improve clarity, consistency, readability, and engagement.
• Prepare headlines, taglines, calls to action, campaign messages, and other creative copy.
• Ensure written materials are grammatically correct, factually accurate, and consistent with brand guidelines.
• Support content planning and maintain an organised schedule of writing assignments and deadlines.
• Incorporate feedback from internal stakeholders and revise content according to project requirements.
• Apply basic search engine optimisation (SEO) principles when preparing website content and articles.
• Monitor content performance where relevant and recommend improvements based on available engagement data.
• Maintain consistency in terminology, tone, formatting, and messaging across communication channels.
• Follow applicable advertising standards, copyright requirements, and company content approval procedures.

Requirements and Qualifications

• Diploma or degree in English, Communications, Journalism, Marketing, Mass Media, or a related discipline; equivalent relevant experience may also be considered.
• Experience in copywriting, content writing, editing, marketing communications, or a similar role is preferred.
• Excellent written English, grammar, spelling, and proofreading skills.
• Ability to communicate complex information in a clear, concise, and engaging manner.
• Strong research skills and attention to detail.
• Ability to adapt writing styles to different audiences, brands, and communication channels.
• Good time management skills and the ability to handle multiple assignments.
• Strong collaboration and communication skills.
• Familiarity with digital marketing channels and content management systems.
• Basic understanding of SEO, keyword research, and web content optimisation.
• Ability to accept constructive feedback and revise content to meet project objectives.

Preferred Skills and Experience

• Experience writing website copy, blog articles, advertising content, email campaigns, or social media posts.
• A portfolio demonstrating writing ability, versatility, and examples of published or sample work.
• Familiarity with SEO tools, content management systems, and digital marketing analytics.
• Experience developing brand messaging, campaign concepts, headlines, and calls to action.
• Understanding of content marketing, customer engagement, and brand positioning.
• Familiarity with design collaboration tools and content planning platforms.
• Ability to use AI-assisted writing tools responsibly, with appropriate fact-checking, editing, and originality checks.

What We Offer

• Competitive salary based on qualifications, relevant experience, and job responsibilities.
• Opportunities to work on a variety of content and marketing projects.
• A collaborative environment involving marketing, design, and communications professionals.
• Opportunities to strengthen writing, editing, and digital marketing skills.
• Professional development and career progression based on performance and business needs.

How to Apply

Interested applicants are invited to submit an updated resume and, where available, a writing portfolio showcasing relevant copywriting or content development work.

Pay: $3,000.00 - $6,000.00 per month

Benefits:

• Additional leave
• Cell phone reimbursement
• Health insurance
• Parental leave

Work Location: Remote