Copywriter (Social Media & Performance)

Department: Impact

Location: Kazakhstan

Description The role exists to free the SMM manager to focus on shooting and producing new video formats that drive reach, subscribers, and engagement. It is a middle-level production role: beyond strong copywriting, the holder brings a strategic understanding of social-brand building and a feel for how text and visuals work together.

Key Responsibilities

• Social media publications managing: text for 20-22 publications per month across Instagram and TikTok — both on-asset text and post captions.
• Social media: always-on community management: respond to DMs and comments, (up to ~20 per post, scaling to ~1,000) during influencer collaborations or paid campaigns.
• Paid social scripts: write video scripts for paid social.(example)
• Print materials: copy for leaflets, brochures, and posters.
• Lead-gen copy: text for campaign lead forms. (example)
• Copywriting for Advertising Campaigns (Meta/Google) (example)
• Strategy input: contribute to Tone of Voice and the content plan. (example)
• Web & partners: write copy for the website and partner networks. (example)

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.