Copywriters Lead

We're Eyr Holistic, a fast-growing nine-figure Nordic ecommerce group in natural wellness and beauty, home to Frøya Organics, Norse Organics, Primal Viking and Arctic Goddess. We are vertically integrated from the ground up, from the farmers and harvesters who grow and collect our Arctic herbs all the way to the customer's door. One integrated company, one team spread across the world, owning quality and story at every step.

Short description of the role

As a Copywriter Leader at Eyr Holistic you’ll be responsible for creating marketing copy to be the basis for static ads, landing pages and ad copy.

Responsibilities

• Lead all copywriters
• Train & improve all of the copywriter's skills
• QC all ads across our brands
• QC all ad copy across our brands
• Whitelisting brief + production
• 1-1's with direct reports
• Continuous performance reviewing
• Control of Copywriter OKRs
• Hold all-hands copywriter meetings
• Create 20–40 static ads & ad copy per week

ProfileExperience

• 5+ Years in Copywriting: Proven experience in crafting persuasive marketing copy, preferably in the health, wellness, or beauty sectors.
• Expertise in Landing Page Creation: Demonstrated ability to create and optimize landing pages that drive conversions.
• Strong Understanding of Marketing Strategies: Familiarity with direct response marketing and consumer psychology.
• Data Analysis Skills: Experience in analyzing customer feedback and market trends to inform copy decisions.
• Leadership Experience: Prior experience in leading a team or mentoring junior copywriters.
• Proficiency with Marketing Tools and IA: Comfortable using tools like Google Analytics, A/B testing platforms, and content management systems. AI forward leveraging Claude/Manus/ChatGPT for scriptwriting and copywriting

Personality

• Highly Disciplined and Self-Motivated: Able to thrive in a remote work environment with minimal supervision.
• Aligned with our brands Values: Passionate about nature, health, and holistic living.
• Creative and Innovative Thinker: Constantly seeks new ways to engage and inspire the target audience.
• Excellent Communicator: Strong written and verbal communication skills, with the ability to convey ideas clearly.
• Collaborative Leader: Enjoys working with others and helping team members grow and succeed.
• Detail-Oriented: Meticulous in ensuring all copy is error-free and aligns with brand guidelines.
• Adaptable and Open to Feedback: Welcomes constructive criticism and is willing to adjust approaches for better outcomes.
• High Integrity: Values honesty and transparency, upholding ethical standards in all work.