Corporate Communications – Assistant Manager

Key Responsibilities

Corporate Communications & Content Development

• Support the planning and implementation of corporate communications strategies and campaigns to strengthen the Company's brand image and corporate reputation.

• Develop and edit a wide range of corporate communication materials, including press releases, corporate articles, speeches, presentation materials, newsletters, eDMs, advertorials, website content and other marketing communications materials.

• Ensure accuracy, quality and consistency of corporate messaging and brand positioning across communication channels.

• Work closely with internal stakeholders to develop communication materials supporting corporate initiatives, product launches, business developments and other strategic projects.

• Identify relevant market, financial and lifestyle topics and develop engaging content to enhance brand awareness and customer engagement.

Advertising & Branding

• Support the planning and execution of corporate branding and advertising campaigns across online and offline channels.
• Coordinate the development of campaign concepts, key visuals, advertising materials and marketing collaterals.
• Liaise with advertising, creative, media and production agencies on campaign development and implementation.
• Monitor campaign execution, timelines, budgets and deliverables to ensure quality and timely completion.
• Ensure proper application and consistency of the Company's corporate identity and branding guidelines.

Social Media & Digital Communications

• Manage the Company's corporate social media platforms, including Facebook, Instagram, WeChat, Xiaohongshu, LinkedIn and YouTube.

• Develop social media strategies, editorial calendars and content plans aligned with corporate and marketing objectives.

• Create and coordinate engaging social media content in different formats, including static posts, infographics, videos and other digital content.

• Work closely with social media and creative agencies on content development, publishing and campaign execution.

• Monitor social media performance, market trends and competitor activities and recommend opportunities to enhance engagement and effectiveness.

• Support the management and content updates of corporate digital platforms, including the corporate website and other digital communication channels.

Event Management

• Plan, coordinate and execute corporate events, business events, product launches, customer engagement activities, sponsorship programmes and other branding initiatives.

• Manage the full event cycle, including concept development, program planning, venue and vendor coordination, production, event materials, guest arrangements and on-site execution.

• Liaise with internal stakeholders, event agencies, production houses, vendors and business partners to ensure smooth delivery.

• Manage event timelines, budgets and deliverables and ensure events are executed to a high professional standard.

Requirements

• Bachelor's degree or above in Communications, Marketing, Public Relations, Journalism, Business Administration, or other related disciplines.

• Minimum 6 years of relevant experience in Corporate Communications, Marketing Communications, Branding, Advertising, Digital Marketing, Public Relations or related areas, preferably gained in the insurance, banking or financial services industry.

• Less experience will be considered as Senior Corporate Communications Officer.

• Strong understanding of the financial services environment and ability to translate business, insurance or financial concepts into clear and engaging communications.

• Excellent command of written and spoken English and Chinese (Cantonese); proficiency in Putonghua is an advantage.

• Strong writing, editing and presentation skills, with the ability to develop high-quality corporate and marketing content in both English and Chinese.

• Good knowledge of major social media platforms, particularly Facebook, Instagram, WeChat, Xiaohongshu, LinkedIn and YouTube.

• Solid experience in working with advertising, creative, social media, event and production agencies.

• Strong project management and organisational skills, with the ability to manage multiple projects simultaneously and deliver under tight deadlines.

• Creative, proactive, detail-oriented and self-motivated, with good business sense and strong interpersonal skills.

• Able to work independently while collaborating effectively with different internal stakeholders and external partners.

• Proficient in Microsoft Office; familiarity with digital content, social media management and basic creative/design tools would be an advantage.