Corporate Communications Manager, China

Requirements Description & Requirements who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position Corporate Communications Manager, China

reports to Director, Communications & Corporate Affairs, China

location Shanghai, China

About This Team The Global Communications and Corporate Affairs team inspires people around the world through authentic storytelling and meaningful engagement that protect and elevate lululemon's brand, culture, and reputation.

As part of the China Communications & Corporate Affairs team, the Corporate Communications Manager, China will lead internal communications across the China organization while supporting broader corporate communications priorities. This role plays a critical role in connecting employees to business priorities, culture, and leadership through engaging, creative, and strategic communications.

Serving as the China internal communications lead, this individual will partner closely with leadership, People & Culture, Retail Communications, Brand & Community, and cross-functional teams to create a highly informed, connected, and inspired employee experience. In addition, the role will support corporate communications initiatives including executive communications, employer branding, corporate storytelling, and key strategic projects that strengthen lululemon's reputation and business objectives in China.

The ideal candidate is an exceptional storyteller, strong business partner, and proactive communicator who is equally comfortable crafting executive messages, leading employee engagement initiatives, and supporting high-profile corporate communications programs.

Core Responsibilities Internal Communications Leadership (60%)

Internal Storytelling & Leadership Communications

• Lead internal communications strategy and execution across lululemon China.
• Translate business priorities, organizational updates, and leadership perspectives into clear, engaging, and human-centered communications.
• Serve as the primary writer and editor for leadership and executive communications, including town halls, employee announcements, leadership messages, newsletters, and key organizational moments.
• Ensure leadership communications consistently reflect lululemon's values, culture, and tone of voice.

Employee Engagement & Culture Activation

• Design and deliver impactful internal communications initiatives that strengthen employee connection, engagement, belonging, and alignment.
• Develop creative storytelling approaches, communication formats, and employee engagement opportunities that resonate across SSC and Retail teams.
• Support key employee moments, campaigns, and corporate initiatives through effective communication planning and execution.
• Continuously identify opportunities to improve the employee communications experience and drive two-way dialogue.

Cross-Functional Communications Partner

• Act as a strategic communications partner to business leaders and functions across China.
• Serve as a connector across SSC, Retail, People & Culture, Brand & Community, and other teams to ensure communication alignment and consistency.
• Proactively identify communication risks, gaps, or opportunities and recommend solutions.
• Support internal communications during organizational changes, business updates, and sensitive situations.

Channel Strategy & Communications Effectiveness

• Lead internal communications channel strategy, governance, and content planning.
• Develop communication best practices, content standards, editorial calendars, and channel optimization approaches.
• Measure communication effectiveness through engagement data, employee feedback, and sentiment analysis.
• Use insights to continuously improve communications impact and employee experience.

Corporate Communications & Strategic Projects (40%)

Employer Branding & Corporate Storytelling

• Lead employer branding initiatives that strengthen lululemon's reputation as a great place to work in China.
• Identify and develop compelling stories that highlight company culture, people, community impact, and business growth.
• Collaborate with cross-functional teams to amplify employee and leadership stories across internal and external channels.

Executive Communications

• Partner with the Director and senior leadership team on executive communication strategies and content development.
• Support leadership visibility initiatives, speaking opportunities, town halls, and company-wide communications.
• Help develop executive narratives that align business priorities, culture, and reputation objectives.

Corporate Communications Projects

• Support strategic corporate communications initiatives and cross-functional projects that advance China business priorities.
• Partner closely with the Senior Corporate Communications Manager on major campaigns, thought leadership opportunities, corporate announcements, and reputation-building efforts.
• Contribute to communications planning, message development, stakeholder engagement, and project execution as needed.

Issues & Sensitive Communications

• Support employee communications related to corporate issues, change management, and sensitive business matters.
• Ensure employees receive timely, accurate, and aligned information during complex or fast-moving situations.

Qualifications

• 7-10 years of experience in internal communications, corporate communications, employee engagement, public relations, or related fields.
• Exceptional writing, editing, and storytelling skills in both Mandarin and English.
• Proven experience supporting executive communications and leadership messaging.
• Strong ability to synthesize complex topics into clear, engaging, and audience-relevant communications.
• Experience partnering with senior leaders and cross-functional stakeholders.
• Strong understanding of employee experience, organizational dynamics, and stakeholder engagement.
• Experience leading communication programs in a matrixed and global organization preferred.
• Experience in consumer, retail, lifestyle, or multinational organizations is an asset.
• Bachelor's degree or above.

Capabilities & Working Style

• Exceptional storyteller with strong business acumen.
• Strategic thinker who can connect communication strategies to business objectives.
• Creative, innovative, and audience-focused.
• Highly collaborative and skilled at building trust and influence across functions and levels.
• Strong project manager, capable of managing multiple priorities simultaneously.
• Comfortable navigating ambiguity, change, and fast-paced environments.
• Detail-oriented with high standards for quality and execution.
• Proactive, agile, and solutions-oriented.
• Demonstrates sound judgment and discretion when handling sensitive information.

must haves

• High integrity and strong sense of ownership.
• Deep appreciation for lululemon’s culture, values, and ways of working.
• Desire to continuously learn, grow, and improve.
• Entrepreneurial mindset with an egoless, service‑oriented approach.
• Self‑motivated, empathetic, approachable, and resilient.
• Positive energy — inclusive, curious, and fun.

Additional Notes Authorization to work in China is required for this role.

Compensation And Benefits Package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program and equity offerings, subject to program eligibility requirements.

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

Supplement health and dental benefits, and mental health plans

Paid time off

Savings plan matching - Employee Stock Purchase Plan

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Extensive catalog of development course offerings

People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement In Person

In-person collaboration and office-based work is necessary and important for this role. Work is performed onsite, 5 days a week, depending on role requirements.