CREATIVE ACTIVATION SPECIALIST

The Creative Activation Specialist executes consumer campaigns and product launches by ensuring the timely, accurate, and high-quality delivery of marketing materials across all owned and partner channels. Reporting to the Head of Creative Activation, this role focuses on creative coordination, cross-functional execution, and partner collaboration to bring campaign ideas to life.

The role acts as a key bridge between Brand, Product, Channel Execution, Sales, and external partners, ensuring creative assets are delivered on time and aligned to campaign intent, product positioning, and channel requirements.

Responsibilities

• Creative Execution & Asset Delivery

  • Manage end-to-end delivery of marketing materials including POSM, web/app/social media assets, CRM visuals & copy.
  • Ensure creative deliverables meet campaign timelines and execution standards across consumer and trade channels.
  • Support all Consumer-initiated campaigns as well as Trade channel requests for marketing materials.

  Cross Functional Coordination

  • Drive cross-functional execution with Channel Execution, Product, Sales, Growth Marketing, and Engagement Ops to support campaign launches.
  • Act as a bridge between Product and Channels to translate product propositions into effective marketing materials across owned channels.

  Creative Development & Agency Management

  • Work with external creative agencies and internal teams (Visual Design Ops / Studio) to develop communication assets.
  • Coordinate creative briefs, feedback cycles, approvals, and version control to ensure smooth delivery.

  Campaign and Product Positioning Support

  • Take direction from squad leads and campaign owners and follow through on agreed marketing plans.
  • Support shaping of product positioning and messaging through creative assets across digital, retail, and owned channels.

  Partner Collaboration

  • Work with external partners (e.g. device manufacturers, streaming providers) to co-create marketing materials and manage approval processes.
  • Ensure partner assets align with campaign objectives, brand guidelines, and execution timelines.

  Quality Control and Continuous Improvement

  • Ensure marketing materials are accurate, consistent, and error-free prior to deployment.
  • Support post-campaign reviews by gathering feedback and execution learnings.

Requirements

Experience & Skills

• 5–8 years of experience in Marketing Communications, Creative Operations, or Campaign Execution.
• Strong stakeholder management and problem-solving skills in a matrix environment.
• Ability to work with ambiguity and align multiple stakeholders to deliver materials on time.
• Meticulous attention to detail with strong multitasking capability across multiple campaigns.
• Solid understanding of multi-channel marketing execution (digital, retail, CRM, partnerships).
• We welcome diverse applicants; however, this role requires existing legal authorization to work in Malaysia as visa sponsorship is not available

Personal Attributes

• Creative, curious, and open to experimentation.
• Proactive, accountable, and delivery-focused.
• Collaborative and resilient in fast-paced environments.