Creative & Content Lead

The Creative & Content Lead is responsible for Nove’s creative direction, content strategy and multimedia production across its portfolio of lifestyle, technology and consumer brands, including Shokz, Cote & Ciel, Aecooly and JSAUX.

The role oversees creative development from concept to execution across social media, campaigns, product launches, e-commerce, retail, PR, events and on-ground activations, with strong ownership of multimedia content production and creative quality.

The ideal candidate is a strong creative thinker with a good eye for design, storytelling and visual content, who can translate marketing objectives into compelling, commercially relevant content while leading the creative team and managing multiple projects simultaneously.

*Note: Shortlisted candidates will be notified via WhatsApp to schedule a face-to-face interview.

Key Responsibilities

1. Creative & Content Strategy

• Develop and lead creative and content direction across Nove’s brand portfolio.
• Translate marketing objectives and campaign briefs into strong creative concepts and content ideas.
• Develop monthly and campaign-based content direction in collaboration with the Marketing and Social Media teams.
• Ensure creative output is aligned with each brand’s positioning, tone of voice and visual identity.
• Identify new content formats, creative trends and opportunities to improve brand awareness and engagement.
• Ensure content is relevant to the target audience and supports overall marketing and commercial objectives.

1. Content Development & Production

• Lead the end-to-end development of social media and digital content across all brands.
• Develop creative concepts for video, static, carousel, Reels, TikTok, product content, KOL content and campaign assets.
• Work closely with designers, copywriters, social media executives, KOLs and external agencies to deliver content.
• Provide clear creative briefs, references and direction to internal and external creative resources.
• Review and approve creative output to ensure quality, accuracy and brand consistency.
• Manage content production timelines and ensure deliverables are completed according to campaign schedules.
• Develop evergreen content assets and creative templates to improve efficiency and consistency.

1. Multimedia Production & Event Coverage

• Lead multimedia content production for all Nove events, product launches, roadshows, pop-ups, community events and brand activations.
• Develop pre-event, on-ground and post-event content plans to maximise content output from every activation.
• Oversee photography and videography coverage, including event highlights, Reels, short-form videos, product demonstrations, interviews, behind-the-scenes and social-first content.
• Develop shot lists and creative direction to ensure all key moments, products, branding, KOLs, guests and consumer engagement are captured.
• Brief and coordinate internal or external photographers, videographers and production teams.
• Manage the end-to-end production workflow, from creative planning and on-ground direction to editing, post-production and final delivery.
• Ensure content is delivered within agreed timelines for same-day, next-day and post-event social media requirements.
• Identify opportunities during events and activations to create real-time and reactive social content.
• Build and maintain an organised library of photo and video assets for future marketing use.
• Ensure all multimedia output maintains a consistent and high-quality visual standard.

1. Creative Team Leadership

• Lead and guide the creative and content team, including designers, copy/content resources and multimedia resources.
• Allocate creative tasks based on priorities, capabilities and deadlines.
• Establish clear creative workflows, briefing processes and quality standards.
• Provide constructive feedback and direction to improve the quality and efficiency of the team.
• Monitor workload and ensure resources are properly allocated across multiple brands and projects.
• Identify when additional freelance, agency or production support is required.
• Foster a proactive, collaborative and solutions-oriented creative working culture.

1. Campaigns & Product Launches

• Work closely with the Head of Marketing to develop creative concepts for major campaigns, product launches, retail activations and events.
• Lead creative development from concept through to final execution.
• Ensure all campaign touchpoints have a consistent creative direction across social media, e-commerce, retail, PR, KOL, events and POSM.
• Develop creative ideas that are distinctive, relevant and commercially effective.
• Support the development of launch toolkits and campaign assets for internal teams and external partners.

1. Brand & Visual Management

• Ensure consistent application of brand guidelines across all communication channels.
• Maintain a strong understanding of each brand’s identity, audience and market positioning.
• Work with designers to develop and maintain visual systems, templates and creative assets.
• Ensure product information, claims, visuals and brand assets are accurate before publication.
• Maintain a high standard of visual execution across both digital and offline touchpoints.

1. Social Media & Content Performance

• Work closely with the Social Media team to develop content that is platform-relevant and social-first.
• Review content performance and identify creative approaches, formats and messaging that are driving results.
• Use insights from engagement, reach, views and campaign performance to improve future content.
• Encourage a test-and-learn approach to creative hooks, formats, storytelling and visual execution.
• Stay updated on social media trends, platform developments, emerging formats and relevant cultural trends.

1. External Partners & Production Management

• Manage creative communication with external agencies, production houses, freelancers, photographers, videographers and other creative partners.
• Brief external partners clearly and ensure output meets Nove’s creative and brand expectations.
• Review and manage creative deliverables from external partners.
• Manage production timelines and coordinate multiple stakeholders to ensure smooth execution.
• Support production budget planning and ensure creative resources are used efficiently.

Requirements

• 4–7 years of experience in creative, content, social media, advertising, digital marketing, multimedia production or a related field.
• Experience in leading creative projects and/or managing a creative team.
• Strong understanding of social-first content, digital marketing and multimedia production.
• Strong creative conceptualisation, storytelling and visual communication skills.
• Good understanding of design principles, branding, photography, videography and content production.
• Hands-on experience in event and activation content production is highly preferred.
• Experience working with lifestyle, technology, fashion, consumer or retail brands is an advantage.
• Strong project management skills with the ability to manage multiple brands, projects and deadlines.
• Strong communication and stakeholder management skills.
• Ability to work cross-functionally with Marketing, Social Media, E-commerce, Sales, PR and external partners.
• Proficiency in relevant creative and production tools such as Adobe Creative Suite, Canva, CapCut or equivalent.
• A strong portfolio demonstrating creative, content and multimedia work is required.
• Willingness to be on-site for events, launches and activations, including occasional weekends or outside standard working hours when required.

Key Competencies

• Creative thinking & conceptualisation
• Content strategy & storytelling
• Multimedia production
• Strong visual sense
• Brand management
• Social media understanding
• Creative leadership
• Team management
• Project management
• Production management
• Attention to detail
• Commercial awareness
• Problem-solving
• Stakeholder management
• Ability to work independently and take ownership

Key Success Measures

• Quality, consistency and effectiveness of creative output across Nove’s brands.
• Timely delivery of campaign, content and multimedia assets.
• Quality and quantity of usable multimedia content generated from events and activations.
• Effectiveness and relevance of creative concepts.
• Growth in content engagement, reach and audience response.
• Improved creative workflow, production efficiency and team productivity.
• Successful execution of product launches, campaigns, events and activations.
• Effective management of internal and external creative resources.
• Ability to proactively identify new creative opportunities and content formats.
• Strong alignment between creative output and overall marketing and commercial objectives.