Creative & Marketing Strategy Head

CREATIVE & MARKETING STRATEGY HEAD

Real Estate Mandate Organisation | Pune

Website : www.skylinesales.in

ROLE

We are looking for a Creative & Marketing Strategy Head who can go beyond designing creatives and take ownership of the complete creative marketing strategy of real estate projects.

As a Mandate Organisation, we work closely with developers to build the right market positioning, campaign strategy and communication for their projects. The person will be responsible for conceptualising the strategy, presenting it to the developer, getting approvals, implementing the campaign and continuously evaluating its effectiveness.

This is a strategy + creativity + execution + client/developer-facing leadership role.

KEY RESPONSIBILITIES

• Develop the overall creative and marketing communication strategy for residential and commercial real estate projects.

• Understand the project's USP, location, target audience, pricing, competition, inventory and sales objectives and convert them into a strong marketing concept.

• Create innovative project positioning, campaign themes, communication ideas and brand narratives.

• Plan 360 marketing campaigns across digital, social media, print, outdoor, events, activations and on-ground marketing.

• Develop creative concepts for project launches, new inventory, offers, festive campaigns, lead-generation campaigns and sales acceleration initiatives.

• Prepare and present creative marketing strategies, campaign concepts and presentations to developers/promoters for approval.

• Effectively explain the business logic, target audience, expected impact and creative rationale behind every campaign to the developer.

• Coordinate with the developer's management/marketing team and incorporate feedback to achieve final approval.

• Drive the complete implementation of approved campaigns through internal teams and external agencies.

• Work closely with Digital Marketing, Performance Marketing, Sales, Pre-Sales, CRM and Sourcing teams to ensure marketing strategy supports actual sales objectives.

• Guide creative teams on campaign design, copy, videos, reels, brochures, hoardings, newspaper ads, social media content, presentations, site branding and other marketing collaterals.

• Ensure consistency of brand identity and project positioning across every customer touchpoint.

• Analyse competitor campaigns and Pune real estate market trends to identify new creative opportunities.

• Develop innovative campaigns that can generate attention, enquiries, site visits and ultimately sales.

• Monitor campaign performance and recommend changes in communication/creative strategy based on market response and sales feedback.

• Manage creative agencies, production houses, photographers, videographers, printers and other marketing partners.

• Ensure campaigns are delivered on time, within approved budgets and as per developer guidelines.

IDEAL CANDIDATE

We are looking for someone who is:

Creative Thinker + Marketing Strategist + Excellent Presenter + Strong Executor

The candidate should have the ability to look at a real estate project and answer:

How do we position this project differently, communicate its value creatively, get the developer excited about the idea and convert that strategy into a successful sales campaign?

REQUIRED EXPERIENCE & SKILLS

• 812 years of experience in Creative Strategy, Real Estate Marketing, Advertising, Branding or a similar role.

• Strong experience in real estate marketing and project branding preferred.

• Excellent understanding of the Pune real estate market and consumer behaviour.

• Strong presentation and developer/client pitching skills.

• Ability to create compelling marketing concepts and convert business objectives into creative campaigns.

• Strong understanding of digital marketing, social media, performance marketing and traditional media.

• Good understanding of real estate project launches, positioning, lead generation and sales funnels.

• Strong leadership and agency-management skills.

• Excellent communication, storytelling and negotiation abilities.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

WHY THIS ROLE IS DIFFERENT

This is not a conventional Creative Head role focused only on designing creatives.

You will be the creative brain behind the marketing strategy of multiple real estate mandatesfrom understanding the project and creating the big idea, to pitching it to the developer, securing approval and seeing the strategy come alive in the market.

If you believe creativity can influence perception, perception can generate enquiries, and the right strategy can drive sales this role is for you.

Interested candidates can share the profile at [email protected]

or at [email protected]

Best Regards,

HR Department

Skyline sales

Bavdhan

Pune