Creative & Performance Marketing Specialist

Overview

Rays Techserv is looking for a creative and performance-driven Creative & Performance Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing engaging digital content, creating high-performing campaigns, managing paid advertising platforms, and using data-driven insights to improve marketing performance.

The role requires a combination of creative thinking, digital marketing expertise, campaign management, and analytical skills to drive brand awareness, lead generation, and measurable business results.

No. of Vacancies

1

Responsible For

Creative & Content Marketing:

• Develop engaging social media content, creatives, reels, videos, campaign concepts, and marketing copy across digital platforms.
• Create creative concepts aligned with the company's brand identity, marketing objectives, and target audience.
• Develop content for platforms such as Instagram, Facebook, LinkedIn, and other relevant digital channels.
• Collaborate with designers, content creators, and internal teams to develop compelling marketing assets.
• Stay updated with the latest social media trends, content formats, and digital marketing practices.

Performance Marketing:

• Plan, execute, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Develop and manage campaigns focused on lead generation, conversions, brand awareness, and business growth.
• Conduct audience research and manage audience targeting, segmentation, retargeting, and remarketing campaigns.
• Develop and test different ad creatives, copies, audiences, landing pages, and campaign strategies.
• Monitor campaign budgets and ensure effective allocation of advertising spend.

Analytics & Reporting:

• Analyze campaign and marketing data to identify trends, opportunities, and areas for improvement.
• Prepare regular performance reports and marketing dashboards for internal review.
• Track campaign KPIs and measure performance against predefined marketing and business objectives.
• Provide actionable insights and recommendations based on campaign data.
• Continuously optimize campaigns to achieve measurable business results and improved marketing efficiency.

Job Nature

Full Time

Educational Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in digital marketing, performance marketing, social media marketing, or a similar role.
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Strong understanding of lead-generation and conversion-focused campaigns.
• Good knowledge of audience targeting, retargeting, campaign optimization, and A/B testing.
• Strong creative and copywriting skills with an understanding of social media content trends.
• Ability to analyze marketing data and translate insights into actionable strategies.
• Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio, Canva, Meta Business Suite, or similar platforms will be an advantage.
• Strong communication, analytical, organizational, and problem-solving skills.
• Ability to manage multiple campaigns and projects simultaneously.

Experience Requirements

3 - 5 years

Job Location

Ahmedabad

Job Level

Sr. Position

How to Apply

Interested candidates can send their resumes to [email protected] mentioning "Job Title" in the subject line.