Creative & Video Editor

"We are not just looking for an Editor who cuts videos based on briefs. We want a true Creative who discovers strong selling angles, crafts killer hooks, tells engaging stories, and independently transforms ideas into high-converting, binge-worthy videos."

Key Responsibilities

• Creative & Strategy: Develop creative short-form video concepts for TikTok, Reels, and social channels, balancing brand awareness and driving conversions.
• Concept, Hook & Scripting: Design video concepts, 3-second thumb-stopping hooks, engaging storytelling, and high-converting scripts.
• End-to-End Production: Independently edit short-form videos from raw footage to final polish.
• Creative Testing: Produce multiple content angles and hook variations for a single product to systematically test performance.
• Multi-Format Execution: Master various video formats, including Problem–Solution, Product Reviews, Before–After, UGC, KOL/KOC collaborations, and Trend-based storytelling.
• Performance Optimization: Monitor video performance metrics (CTR, CTM, Conversion, ROAS) and use data insights to continuously iterate creatives.
• Trend Awareness & Brand Quality: Stay ahead of social media trends, viral audio, memes, and editing styles while maintaining high standards for visuals, audio, subtitles, graphics, and Brand CI.

Key Skills & Qualifications

• Core Skills: Creative Thinking • TikTok Content • Storytelling • Script & Hook • Video Editing • Performance Creative • Trend Awareness
• Deep understanding of TikTok/Reels algorithms, specifically the first 3 seconds, Retention Rate, Watch Time, and effective Call-to-Actions (CTAs).
• Strong performance creative mindset—building content that isn't just visually engaging, but drives measurable sales.
• Collaborative attitude to work closely with Marketing, Brand, and Creator teams to align content with business objectives.
• Must submit a portfolio showcasing successful short-form video content.