Creative, Brand & Content Manager

ABS Group is looking for a creative/brand/content thinker who can independently convert business requirements into modern, high-quality marketing output at speed. We are looking for an independent thinker and creative partner, not someone who waits for detailed instructions.

This is not a conventional marketing coordination role. The person should combine: Creative Thinking + Brand Understanding + Content Sense + Visual Judgement + Execution Ownership

Key Responsibilities

• Translate business requirements and management ideas into strong campaigns, communication concepts and creative directions.
• Develop campaign themes, headlines, messaging and visual approaches across products, services and corporate communication.
• Create/refine content for brochures, catalogues, presentations, website, social media, product campaigns, exhibitions, videos, reels and case studies.
• Guide design direction across key visuals, product advertisements, exhibition graphics, packaging, corporate gifting and internal branding.
• Develop ideas/storyboards for reels, product videos, motion graphics and animations.
• Use and explore AI-assisted tools for ideation, visualisation, content and video creation.
• Work with internal designers, coordinators, freelancers, videographers and specialist resources to deliver the final output.
• Own assignments end-to-end: brief concept execution review approval timely delivery.
• Bring proactive ideas and benchmark contemporary B2B/industrial branding practices.

Candidate Profile

• 6-10 years in creative/advertising agencies, branding/design studios, corporate brand communication or B2B marketing.
• Strong conceptual and creative thinking.
• Excellent content and communication skills.
• Strong visual/design judgement.
• Ability to interact confidently with senior management.
• Fast, proactive and execution-oriented.
• Good understanding of AI, video, motion and contemporary creative tools.
• Hands-on familiarity with Photoshop / Illustrator / CorelDRAW / Canva and video tools is preferred, but mastery of every software is not mandatory.
• Experience in engineering/manufacturing/B2B brands will be an advantage.

What We Are Looking For

Someone who can receive a broad requirement such as: We need to position this product differently” and independently come back with: the idea + message + visual direction + format + execution plan + final output.