Creative

About the role

Sunmi TH is seeking a Creative professional to serve as a key bridge between the Marketing and Graphic/Production teams. You will develop creative content and campaigns, translate ideas into effective brand communications, and manage the coordination of creative projects from concept to delivery.

Key responsibilities

• Develop content and campaigns with the Marketing team: establish Concept, Key Message, and Creative Direction for Online and Offline media aligned with brand strategy
• Write and brief work clearly: prepare Script, Storyboard, and Content Brief for video, PR materials, and Social Media captions
• Provide Marketing Support: collaborate with the marketing team to develop content, analyse performance by platform objectives, and increase Engagement and sales
• Coordinate across teams: liaise with Graphic, Video, Sales, and Production teams to design, brief, and produce quality work according to schedule and provide feedback while managing timelines for on-time delivery
• Manage timelines: plan content production schedules and track work to meet deadlines
• Support marketing activities: coordinate with Sales, Marketing, and relevant departments to support events and promotional campaigns
• Monitor trends and improve work: track Social Media trends and consumer behaviour, analyse content Performance to refine and develop new ideas
• Analyse references and develop practical applications
• Manage KOL and Influencer relationships: manage and coordinate with KOL, Creators, and Agencies from strategy development through campaign briefs, review and provide feedback on content before publication

About you

• Bachelor's degree in Communication Arts, Journalism, Mass Communication, Marketing, Design, or related field
• 1-2 years of experience in Creative, Content Creator, or Marketing roles
• Portfolio of Video, Graphic Brief, or Online & Offline marketing media
• Experience with Storyboard or Video Content creation is highly valued
• Experience in Startup or Digital Agency environments is highly valued
• Strong storytelling and scriptwriting skills: ability to capture key points, translate complex briefs or product features into clear and engaging narratives
• Data and Trend Analysis: ability to read content Performance results and apply new data and trends to develop ideas
• Visual Communication: ability to communicate visual concepts clearly to Graphic and Video teams
• Excellent Thai language skills; English communication ability is highly valued
• Optional: proficiency with CapCut, Canva, Premiere Pro, or Adobe Creative Suite