Creative Content Creator

📌 What You’ll Do

• Plan, shoot and edit short-form videos, Reels and photos for Facebook, Instagram and TikTok.
• Transform product knowledge into engaging and credible B2B content for bakery, F&B and trade audiences.
• Work closely with the Marketing Executive to plan and execute the monthly content calendar and ensure content is delivered on schedule.
• Create a variety of content including product demonstrations, educational videos, behind-the-scenes content, exhibitions and company activities.
• Develop video scripts, hooks, captions and calls-to-action that are clear, engaging and aligned with our brand.
• Coordinate with relevant team members to ensure content is factually accurate and linguistically appropriate.
• Maintain an organized content library, including raw footage, source files and final assets in the Marketing shared workspace.
• Monitor social media content performance and provide practical recommendations for improvement.
• Follow creative and brand guidelines from the Creative Executive and support marketing campaigns when required.
• Bring fresh ideas and proactively identify opportunities for new content, trends and storytelling angles.

🎯 What We’re Looking For

Education

• Diploma or Degree in Marketing, Mass Communication, Media, Multimedia, Design or a related field.
• Candidates with a strong content portfolio may be considered in place of formal qualifications.

Skills

• Comfortable with short-form video planning, shooting and editing using CapCut, Adobe or similar tools.
• Basic skills in product photography and Canva.
• Good command of English and Bahasa Malaysia, especially for copywriting and content creation.
• Familiar with content formats and trends on Facebook, Instagram and TikTok.
• Organized, proactive and able to work independently and manage deadlines.
• Mandarin is an added advantage.

Experience

• 1–2 years of experience in social media content creation, videography, digital marketing or a related field.
• Fresh graduates with a strong portfolio are welcome to apply.
• Experience or exposure in F&B, bakery, retail, B2B or manufacturing will be an advantage.

💡 Who Will Enjoy This Role?

This role is suitable for someone who:

• Enjoys creating rather than just planning content.
• Is comfortable being hands-on with shooting, editing and writing.
• Likes learning about products and finding interesting ways to present them.
• Keeps up with social media trends and short-form video formats.
• Can take an idea from “What should we post?” → “Let’s shoot it” → “Let’s publish it.”
• Is proactive and willing to take ownership of their work.