Creative Content Creator

About the role

A Digital Marketing Agency is seeking a comprehensive Content Creator responsible for ideation, planning, design, production, editing, and performance analysis to create content that is both visually appealing and commercially effective.

Key responsibilities

• Design and plan content: Create monthly Content Plans and Content Calendars aligned with Marketing Funnel and Campaign Objectives for each brand client
• Develop Content Pillars, Content Direction, and Key Messages that align with Brand CI and target audiences
• Conceptualise Big Ideas and break them into content pieces for all platforms (TikTok, Reels, Facebook, YouTube Shorts, Shopee Video)
• Write Scripts, Storyboards, and Shot Lists before each production
• Shoot video content and still images using both mobile and professional cameras, with basic lighting and sound setup
• Edit videos using CapCut, Premiere Pro, or Final Cut Pro with strong hooks in the first 3 seconds
• Design Artwork, Thumbnails, and clip covers using Canva or Photoshop
• Analyse content performance through backend insights (views, watch time, engagement rate, CTR, conversion)
• Produce weekly/monthly Content Reports summarising which content types perform well and why
• Conduct competitor content analysis and trend research to identify new ideas and keep brands current with trends

About you

• 1-3 years of experience as a Content Creator, Content Strategist, or Social Media Specialist
• Proficiency across all three skill areas: content planning, shooting and editing, and performance analysis
• Portfolio demonstrating: 1) Content Plans, 2) self-shot and edited videos, 3) results and view counts achieved
• Proficiency with analytics tools: TikTok Analytics, Meta Business Suite Insights, YouTube Analytics
• Fluent in video editing software: CapCut (essential), Premiere Pro or CapCut PC
• Creative thinking combined with logical, data-driven mindset
• Design skills in Canva, Photoshop, or Illustrator (advantageous)
• Ability to execute end-to-end production: planning, shooting, editing, and analysis independently
• Experience with viral content (100K+ views) and ability to explain why it performed
• Experience creating content used in paid advertising with strong ROAS or sales results