Creative Content Creator

SARIE is a Bangkok-based lifestyle wear brand for women who move between worlds. We're a founder-led brand, a small team, growing fast. This isn't a corporate job. You'll work closely with the founder and have a real impact on how the brand shows up every day.

Role Purpose

Own SARIE's content creation across Instagram and TikTok. You're the person who makes the brand visible: shooting, editing, writing, and posting content that builds desirability and drives sales.
Based in Bangkok (Hybrid) · Full-Time

Responsibilities

1. Content Creation: Shoot and edit content daily, product photos (flat lays, on-body, lifestyle), short-form video (Reels, TikToks, Stories), and write captions. Own end-to-end production: concept, shoot, edit, caption, publish. You come to the table with ideas.
2. Visual Identity: Help shape and maintain SARIE's visual style across platforms. Building a feed and presence that's instantly recognisable as SARIE. Bring visual references, mood boards, and content ideas to planning sessions.
3. Social Commerce: Create content that drives traffic and sales to our online stores. Know what's trending and how to ride it without losing brand identity. Understand how short-form video connects to product discovery and purchase.
4. Scheduling & Posting: Plan and manage the content calendar. Schedule and post content consistently across Instagram and TikTok. Keep the feed active daily; stories, reels, feed posts

Qualifications (must have) :

• 1+ years in content creation for a fashion or lifestyle brand
• Genuinely interested in fashion, wellness, and lifestyle
• Strong photography and videography
• Proficiency in video editing (CapCut or similar)
• Deep understanding of TikTok and Instagram trends, formats, and what works.
• Can write engaging captions in English + Thai
• Based in Bangkok
• Experience creating content that directly drove sales (not just engagement)

(Please attach your portfolio with your application.)