Creative Content (IPs and Entertainment)

Role Overview

We are looking for a highly strategic and execution-oriented Creative Content to help build the next generation of character IPs, entertainment brands, and franchise ecosystems.

This role is responsible for transforming creative visions into scalable content systems, narratives, and business-ready roadmaps. You will work closely with the Creative Director to develop IP concepts, character universes, storytelling frameworks, content strategies, and commercialization plans across multiple business models:

• Client-Owned IP Development
• Co-Owned IP Ventures
• T&B Original IP Properties

Key Responsibilities

IP & Franchise Development

• Translate strategic creative directions into structured content ecosystems.
• Develop character backstories, world-building frameworks, story universes, and franchise narratives.
• Create scalable content plans that support long-term IP growth.
• Build content pillars and storytelling systems that can expand across multiple platforms and formats.
• Identify opportunities to evolve characters into sustainable entertainment brands.

Consumer & Cultural Insights

• Research Thai and international consumer trends, fandom culture, youth behavior, entertainment trends, and emerging content formats.
• Translate audience insights into relevant storytelling and character development.
• Monitor global IP, animation, gaming, licensing, and brand collaboration trends.

Content Strategy & Planning

• Develop realistic content roadmaps and production plans.
• Create content frameworks for social media, animation, publishing, experiential marketing, merchandise, licensing, and brand collaborations.
• Ensure content strategies align with business objectives and commercialization opportunities.

Cross-Functional Collaboration

• Work closely with Creative Director, Designers, Art Directors, Producers, Marketing teams, and Business Development teams.
• Prepare creative briefs and content guidelines for internal and external stakeholders.
• Facilitate alignment between creative vision and execution realities.

Pitch & Presentation Development

• Support creative pitches, proposals, and presentations for clients and partners.
• Transform strategic ideas into clear, persuasive storytelling materials.
• Assist in developing partnership concepts, licensing opportunities, and franchise expansion plans.

Qualifications

Required

• Bachelor's Degree in Communication Arts, Marketing, Journalism, Creative Writing, Film, Media Studies, or related field.
• Experience in Content Strategy, Creative Planning, Brand Storytelling, Entertainment, Media, Agency, Publishing, Animation, or IP-related industries.
• Excellent Thai and English communication skills.
• Strong understanding of storytelling structures and audience psychology.
• Experience creating content plans and managing multi-platform content ecosystems.
• Strong presentation and strategic thinking skills.

Preferred

• Experience in IP development, character brands, animation, gaming, entertainment, licensing, or consumer brands.
• Knowledge of franchise building and IP monetization.
• Understanding of fandom communities and pop culture trends.
• Experience working with international brands or regional markets.

Success Indicators

• Ability to transform ideas into scalable content systems.
• Strong balance between creativity and execution.
• Produces commercially viable content strategies.
• Contributes to successful IP launches and growth.
• Builds content that strengthens long-term franchise value.