Creative Content Manager

Position: Creative Content Manager

Reports to: Chief Commercial Officer (CCO)

Job Overview

The Creative Content Manager is responsible for leading and overseeing the end-to-end creative content process, from creative concept development, storytelling, content planning, and production through execution and performance review. This role is responsible for creating modern, engaging, relevant, and impactful content that consistently reflects the brand identity while supporting marketing and business objectives.

The role requires a strong understanding of the skincare and beauty industry, skincare products and consumer needs, social media trends, consumer behavior, and digital content culture. The Creative Content Manager must be able to quickly identify and translate emerging trends, consumer insights, product benefits, brand messages, and business priorities into timely and compelling content across relevant digital and social media platforms.

Core Functions & Key Responsibilities

• Develop and lead the overall creative and content strategy aligned with brand positioning, marketing objectives, target audiences, and business goals.

• Translate marketing briefs and business objectives into strong creative concepts, key messages, storytelling, and content directions.

• Develop content pillars, communication themes, and creative approaches across relevant channels.

Content Planning & Production

• Lead the development of content plans and content calendars across social media, digital platforms, campaigns, and other brand channels.

• Oversee the end-to-end content production process, including concept, copy, visual direction, photography, video, short-form content, and campaign assets.

• Manage content production timelines, priorities, resources, and budgets to ensure quality and on-time delivery.

• Coordinate with internal teams and external partners, agencies, production houses, photographers, videographers, creators, and others as required.

Social Media & Digital Content

• Lead creative content development for key digital and social platforms such as TikTok, Instagram, Facebook, YouTube, and other relevant channels.

• Develop platform-specific content approaches based on audience behavior, content formats, and communication objectives.

• Stay updated on social media trends, content formats, creator trends, consumer insights, and competitor activities, and translate relevant trends into brand-appropriate content.

• Work closely with Digital Marketing and E-commerce teams to develop content supporting awareness, engagement, traffic, conversion, and sales objectives.

Brand Storytelling & Creative Standards

• Ensure all creative content consistently reflects the company’s brand identity, tone of voice, visual direction, and communication standards.

• Lead the development of brand storytelling, creative concepts, campaigns, product launches, and key communication assets, ensuring all content is engaging, relevant, and aligned with brand identity, tone of voice, and business objectives.

• Review and approve creative materials before publication to maintain quality and brand consistency.

• Ensure product information and claims communicated through content are accurate and aligned with approved guidelines.

Brand, Campaign & Creative Execution

• Translate brand, product benefits, ingredients, consumer needs, and campaign objectives into compelling creative concepts, key visuals, content series, scripts, and communication materials.

• Review and approve creative materials to ensure quality, brand consistency, and accuracy of product information and claims.

• Collaborate with Marketing, Product, Sales, E-commerce, and relevant teams to deliver creative projects effectively and on time.

Content Performance & Optimization

• Monitor and analyze content performance, audience engagement, consumer feedback, and social insights to identify effective topics, formats, messages, and creative approaches.

• Translate performance insights into actionable improvements to continuously optimize content strategy, creative execution, and future content opportunities.

Creative Team Leadership & Development

• Lead, coach, and develop the Creative & Content team, setting clear priorities, responsibilities, and performance expectations.

• Provide creative direction, feedback, and coaching to strengthen content quality and team capabilities.

• Manage workload, project allocation, and resources to ensure efficient and timely content production.

• Build a creative culture that encourages creativity, agility, collaboration, experimentation, and continuous improvement.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Advertising, Creative Media, Digital Media, Mass Communication, or a related field.

• Minimum 5–8 years of experience in Creative Content, Content Marketing, Social Media, Creative, Advertising, or related fields, with experience in a managerial or team leadership role.

• Strong experience in Skincare, Beauty, Cosmetics, Personal Care, FMCG, Consumer Products, Lifestyle, or related industries is highly preferred.

• Proven experience developing creative concepts, content strategies, campaigns, and social media content across multiple platforms.

• Strong understanding of TikTok, Instagram, Facebook, YouTube, social trends, digital consumer behavior, and content formats.

• Strong understanding of branding, storytelling, visual communication, copywriting, and content production.

• Experience managing photo/video shoots, production houses, agencies, creators, influencers, and external partners is an advantage.

• Strong leadership, communication, presentation, and stakeholder management skills.

• Creative and commercially minded, with the ability to balance brand building, consumer engagement, and business objectives.

• Data-driven mindset with the ability to use content performance and consumer insights to improve creative effectiveness.

• Good command of English, both written and verbal.