Creative Content Writer

About the Role

We are an ambitious tech company building smart digital products across industries currently serving the legal and real estate sectors, with a strong roadmap to expand into new verticals. We're looking for a Creative Content Writer who can craft clear, engaging, and impactful content for tech products that solve real-world problems across diverse audiences.

Key Responsibilities

• Write scripts for product explainer videos, promotional reels, and demo walkthroughs for our legal tech and real estate tech products
• Develop social media content (LinkedIn, Instagram, Twitter/X, YouTube) to drive brand awareness and user engagement
• Create marketing copy taglines, ad copy, website content, app store descriptions, and campaign messaging
• Draft blog posts and long-form articles on topics like legal tech, real estate innovation, AI, and digital transformation
  Write email campaigns, push notifications, and in-app messages for user acquisition and retention
• Adapt content tone and messaging for diverse user groups from lawyers and legal professionals to property buyers, agents, and beyond
  Collaborate with designers, developers, and the marketing team to align copy with product vision
  Maintain a consistent brand voice while being flexible enough to serve different industry verticals
  Manage and contribute to a content calendar with regular publishing targets

Required Skills & Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, or a related field
• 2-4 years of content writing experience (tech startup, SaaS, or multi-product company preferred)
• Strong portfolio with samples of video scripts, product copy, or industry-specific content
• Excellent command of written English and Hindi (bilingual content a plus)
• Ability to quickly research and write confidently across new industries and user personas
• Familiarity with SEO best practices and content performance metrics
• Experience with AI writing tools (ChatGPT, Jasper, etc.) is a plus.

Good to Have

• Prior experience writing for legal tech, real estate tech, proptech, or SaaS products.
• Understanding of app-based product marketing and user journeys
• Experience writing storyboards or voiceover scripts for animated/explainer videos
• Familiarity with tools like Canva, Notion, or CMS platforms
• Curiosity and eagerness to learn and write for new industries as the company grows

What We Offer

• Creative freedom to experiment with bold, witty, and impactful content
• Exposure to multiple fast-growing product verticals legal, real estate, and more to come
• Collaborative and fast-paced startup culture
• Competitive salary
• A front-row seat to building a multi-industry tech brand from the ground up