Creative Copywriter

Creative Copywriter

Full-time | 3–4 years of experience | Creative & Digital Agency

About the Role

We’re looking for a Creative Copywriter who can turn insights into ideas and ideas into words that make people stop, think and act.

You’ll work closely with our Creative Director, strategy and digital teams to develop compelling concepts and impactful copy across brands, campaigns and platforms. From crafting memorable campaign taglines to scripting engaging brand films, you’ll play a key role in bringing creative ideas to life.

We’re looking for someone who doesn’t just write well, but thinks creatively, challenges the obvious and understands how great storytelling can solve business problems.

Key Responsibilities

Creative Conceptualisation & Campaign Development

• Develop original creative concepts, campaign ideas and messaging based on client briefs and strategic insights.
• Craft compelling headlines, taglines and campaign narratives that resonate with target audiences.
• Collaborate closely with the Creative Director to develop and refine integrated creative concepts, ensuring copy, visuals and campaign direction work cohesively together.
• Contribute fresh ideas during brainstorming sessions, creative reviews and pitches.

Copywriting & Content Creation

• Write engaging, persuasive and on-brand copy across digital, social, print and out-of-home (OOH) channels.
• Develop scripts for brand films, digital advertisements and social media videos.
• Create content for websites, landing pages, email campaigns and social media.
• Adapt messaging across different audiences, platforms and stages of the customer journey.

Brand Storytelling & Collaboration

• Translate complex products and business propositions into simple, engaging stories.
• Develop distinctive brand voices across different clients and industries.
• Work with strategists and designers to ensure creative ideas align with audience insights and campaign objectives.
• Present creative concepts and copywriting rationale to internal teams and clients.
• Manage multiple projects while maintaining creative quality and meeting deadlines.

Requirements

• 3–4 years of professional copywriting experience, preferably within a creative, advertising or digital marketing agency.
• A strong portfolio demonstrating creative conceptualisation, campaign thinking and compelling copywriting.
• Excellent command of written and spoken English, with a sharp eye for grammar, tone and detail.
• Experience writing for digital campaigns, social media, websites and video content.
• Ability to develop creative concepts beyond individual pieces of copy.
• Strong understanding of branding, advertising and audience-driven communication.
• Comfortable presenting ideas, collaborating across teams and incorporating feedback.
• A proactive attitude and ability to thrive in a fast-paced agency environment.

Nice to Have

• Experience developing integrated online and offline campaigns.
• Familiarity with SEO, UX writing and conversion-focused copywriting.
• Experience working on B2B and B2C brands.
• Understanding of AI-assisted creative tools and their practical applications.

What We’re Looking For

We value curious creative thinkers who can find interesting angles in ordinary briefs, turn complicated information into simple ideas and recognise that the best copy isn’t always the cleverest line — it’s the one that connects with people.