Creative Copywriter (Creative Imaging)

Responsibilities

• Script compelling on-air promotions, programme trailers, and channel branding materials
• Develop creative concepts, campaign slogans, and promotional copy across on-air, digital, and social media platforms
• Work closely with producers, graphic designers, and other team members to conceptualise and execute integrated promotional campaigns
• Contribute to the planning and execution of promotional initiatives that enhance audience engagement

Requirements

• University graduate, preferably with 1-2 years of experience in on-air promotion production or creative roles within advertising agencies
• Ability to generate innovative ideas across on-air, online, viral, and social media
• Strong awareness of current TV shows and movies from Mainland China, Japan, Korea, and Taiwan
• Passion for local and global youth trends, including but not limited to social media
• Articulate, fluent, expressive, and persuasive in writing
• Creative, self-motivated, and energetic, with the ability to work both independently and as part of a team
• Able to work under pressure and meet tight deadlines
• Ability to present creative concepts and showcase the progress of recent projects and creative works
• Knowledge of AI prompting techniques and generative AI tools will be an advantage
• Candidates with less experience will be considered for the position of Junior Creative Copywriter

Please apply, quoting the appropriate reference number, with details of your qualifications, experience, expected salary and a contact telephone number to Assistant Controller, Human Resources Department, TVB Limited, TVB, 77 Chun Choi Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong.

Applications received are solely for selection purpose. Those not invited for an interview within 4 weeks may consider their applications unsuccessful and their applications will be filed for another 3 months for future selection. Afterwards, all applications would be destroyed.