Creative Design

Overall Purpose:

As a Creative Designer, you will be responsible for creating visually appealing and

brand-aligned content across various mediums. Through collaboration with cross-functional

teams, you will design materials that effectively communicate the brand message, engage

the audience, and drive campaign objectives.

Key Responsibility Areas:

1. Develop visual content for marketing materials, including social media posts,

brochures, banners, and advertisements, ensuring they align with brand guidelines.

2. Create and edit video content for various purposes, including marketing campaigns,

social media, and internal communications.

3. Design packaging labels that are visually appealing and adhere to brand guidelines.

4. Assist in the creation and management of printing materials, ensuring high-quality

output and brand consistency.

5. Ensure consistent branding across all materials, including websites and apps, by

adhering to brand guidelines and design principles.

6. Review designs for consistency in style, color, font, and tone, ensuring alignment with

the brand's guidelines and messaging.

7. Work closely with marketing, sales teams, and other stakeholders to understand

campaign objectives and design needs, actively participating in brainstorming

sessions and providing creative input.

8. Accompany the sales team on customer/dealer visits occasionally, and especially

when launching new packaging or POS materials, to understand how designs

perform in real settings and gather insights for improvement.

9. Conduct research on current design and digital marketing trends to keep content

fresh and relevant, incorporating innovative elements into designs.

10. Organize and maintain a library of digital assets like images, videos, and design files

for easy access and utilization in future projects.

11. Receive and act on feedback from supervisors and team members to refine designs

and enhance skills.

12. Actively seek opportunities to learn about new design techniques, software, and

industry trends to stay at the forefront of the creative field.

13. Analyze the performance of visual content, using insights to inform and improve

future design decisions.