Creative Design Specialist

Job Title: Creative Design Specialist

Job Summary

The Creative Design Specialist will play a key role in strengthening Belo’s brand presence through impactful design and visual storytelling. This role is responsible for developing creative assets across digital, print, and on-ground platforms that drive brand visibility, enhance customer engagement, and support revenue-generating initiatives. The specialist will collaborate closely with marketing, business development, and other cross-functional teams to deliver design solutions that align with Belo’s brand identity and business objectives.

Key Responsibilities

• Develop graphics, layouts, and multimedia assets.
• Apply and maintain branding systems across all visual materials.
• Integrate current design and storytelling trends into creative outputs.
• Design and adapt content for digital and social media platforms, ensuring optimized formats, engagement, and brand consistency.
• Prepare content for web, print, video, and social media platforms.
• Create both graphic designs and basic motion/animated content, with a focus on social media–ready assets.
• Deliver high-quality work within tight timelines.

Knowledge, Skills, and Abilities

• Knowledge of Mac OS applications and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, etc.).
• Strong grasp of branding principles, aesthetic/design trends, and visual storytelling.
• Ability to adhere to branding systems and ensure consistent visual representation across all platforms.
• Capable of producing high-quality design and content under tight deadlines.
• Awareness of current trends in design aesthetics and content marketing.
• Expertise in creating social media–tailored content that drives engagement and optimized performance.
• Understanding of proper formats for web, print, video, and social media applications.
• Proficiency in developing both static (graphics) and dynamic (video, animation) media, with adaptability for social media use.
• Strong communication and collaboration skills, with the ability to present and justify design decisions.
• Highly organized, detail-oriented, and proactive in finding creative solutions.

Educational Background

• Graduated from a 4-year college course in Graphic Design, Multimedia Arts, Fine Arts Major in Advertising, Marketing, or other related courses.

Experience Requirement

• At least 2–3 years of experience as a Multimedia Designer or in a related creative design role.