Creative Design Specialist

Job Purpose

To lead the creative development and visual execution of Hai Kah Lang's marketing campaigns, ensuring that all brand communications are visually strong, commercially relevant and consistent across digital and physical customer touchpoints. The role is expected to translate marketing and business objectives into effective creative concepts that support brand awareness, customer traffic, promotional campaigns and sales growth.

Key responsibilities

• Develop creative concepts and key visuals for brand campaigns, festive promotions, new product launches, new outlet openings and sales-driving activities.
• Lead the visual direction and execution of major marketing campaigns from concept development to final artwork.
• Design marketing materials for both digital and offline channels, including social media content, digital advertisements, website/digital platform visuals, menu and menu boards, posters, flyers and buntings, in-store promotional materials, point-of-sale materials, outdoor and mall advertising, packaging and promotional merchandise.
• Maintain and strengthen Hai Kah Lang's overall brand identity and visual consistency.
• Translate campaign briefs from the Marketing team into creative concepts that are attractive, practical and commercially effective.
• Work closely with Senior Marketing Executives to develop creative materials based on the marketing calendar and individual campaign requirements.
• Provide creative guidance and support to the Graphic Designer to ensure quality and consistency of artwork.
• Review artwork before release to ensure accuracy in pricing, promotion details, brand guidelines, dimensions and production specifications.
• Coordinate with printers, suppliers, agencies and other external parties on artwork specifications, production requirements and final output where required.
• Support food styling, product photography, short-form video shoots and other visual content development where necessary.
• Keep updated with current F&B, retail, social media and design trends and recommend relevant creative ideas for the brand.
• Manage multiple design projects and urgent marketing requests while ensuring agreed timelines are met.
• Maintain organised artwork files, editable master files and brand creative assets.
• Perform any other marketing or creative duties assigned by the Head of Marketing.

Job Requirements

• Diploma or Degree in Graphic Design, Visual Communication, Multimedia Design, Advertising or a related field.
• Preferably 4–6 years of relevant graphic design experience, with experience in F&B, retail, lifestyle, advertising agency or consumer brands being an advantage.
• Strong portfolio demonstrating campaign development, branding and commercial design work.
• Strong proficiency in Adobe Creative Suite, particularly Adobe Illustrator, Photoshop and InDesign.
• Good understanding of typography, layout, colour, visual hierarchy and print production.
• Able to develop creative concepts independently instead of relying only on provided references.
• Good understanding of social media content requirements and digital design formats.
• Basic photography, food styling, video editing or motion graphic capabilities will be an added advantage.
• Strong attention to detail, particularly for promotional prices, product information and final artwork.
• Able to work in a fast-paced environment and manage several campaigns simultaneously.
• Good communication skills and able to work closely with Marketing, Operations, outlet teams and external suppliers.