Creative Designer

Senior Executive - Creative

Key Responsibility Areas:

Creative Strategy:

• Work with design manager & agency to design and implement a strategic creative plan for each service

line and each target audience.

• Work with design manager & agency to define overall creative strategy (brand positioning, storytelling,

visual identity, and competitive advantage) across all digital and offline platforms.

• Creative Formats/Verticals: Blogs, Social Media, Newsletters, Video Campaigns, Marketing Collaterals, and

Website Copy.

Understand the competitive landscape and digital & offline creative market trends.

Media Production & Design:

• Utilize a good working knowledge of video editing to oversee, refine, and produce engaging video content

for various campaigns without necessarily needing expert-level editing skills.

• Leverage good graphic design skills to create compelling visual assets, establish brand aesthetics, and

guide the creative team.

• Responsible for overall creation, definition & implementation of the content production process and asset

management.

Social Media & Audience Engagement:

• Apply a strong understanding of social media platforms to manage channels, engage target audiences, and

increase brand visibility.

• Plan to ensure achievement of audience growth and engagement targets, aligning with company

marketing policies and strategies.

Creative reports & metrics:

• Prepare and present creative performance & engagement reports and present realistic forecasts to the

management team based on past performance data.

• Analyse various social media and lead generation metrics. Present to management and board on insights

and overall strategy.

Industry development:

• Continually develop knowledge of the digital landscape, social media algorithms, applications, and

competition.

Partnership with sales:

• Coordinating with the sales team on delivery of sales support materials.

• Provide information on current audience needs, content consumption habits, and industry trends.

• Report on key KPIs related to content reach and engagement to implement a consistent closed-loop

between marketing and content creation.

Eligibility:

• Qualifications: Bachelors degree in Mass Communication, Journalism, Marketing, or any related creative

business course.

• Experience: 4 to 5 years of industry (content creation, digital marketing, or media) experience.

Skills:

• Content Industry Experience: Has been successful in content creation, experience and a working

knowledge of the digital media industry.

• Video & Graphic Skills: Demonstrates a good, practical grasp of video editing and graphic design to

produce and manage multimedia assets effectively.

• Social Media Understanding: Deep understanding of social media platforms, algorithms, community

management, and online content trends.

• Communication and people skills - need to be able to communicate all aspects of the content operation to

marketing teams & all team members.

• Computer skills - ability to create and maintain content calendars, asset libraries, and performance reports

and all Adobe suit, Figma, Canva & Microsoft office software skills.

• Excellent creative and storytelling skills.

• Strong communication and networking skills.

• Good planning and organisational skills.

• Self-motivation, drive and initiative.

• An outgoing and confident approach.

• Should be energetic, persuasive and well organized and able to demonstrate the ability to conceptualize

and deliver engaging content.

• Keen creative sense, with the ability to find innovative, brand-oriented solutions to problems.

• Open to Travel.