Creative Designer

The Creative Designer is responsible for driving the end-to-end creative lifecycle from market research and product design to commercial asset creation and marketing execution. Combining strong aesthetic vision with commercial viability, this role translates global trend insights, market analysis, and consumer feedback into original product concepts and visual line plans.

1. Product Ideation and Concept Development

• Build seasonal concepts by performing trend analysis and creating comprehensive mood boards to define the seasonal design inspiration and aesthetic direction.
• Spearhead and co-facilitate focus group discussions (FGDs), key informant interviews (KIIs), and desk research to generate and screen viable product concepts.
• Develop original design concepts with detailed CAD vector illustrations.
• Prepare the seasonal visual line plans aligned with the approved range plan.

2. Market and Fashion Trend Research

• Conduct seasonal research on global fashion, market shifts, and competitor movements to identify upcoming color palettes, materials, product constructions, and design directions.
• Evaluate existing product lines against competitors; analyzing key features, consumer behavior, and market perception to uncover new product opportunities.

3. Technical Design Development and Sourcing

• Develop accurate 2D packaging design, illustrations and visualizations (basic 3D modeling/rendering is an advantage).
• Participate in fit and sample review sessions to assess style accuracy, product construction quality, and color consistency against the technical package.
• Attend relevant trade shows, conferences, and fairs to stay updated on sourcing, materials, and manufacturing innovations.

4. Commercial Asset Creation and Management

• Conduct studio product photoshoots and collaborate with Brand and Marketing teams on creative lifestyle campaign shoots.
• Edit and process shoot imagery to develop seasonal commercial assets including product and lifestyle image assets, product catalogues, outsole catalogues, and size-fit measurement guides.

5. Brand and Marketing Support

• Create multi-channel marketing collateral including social media assets (Instagram, Facebook, TikTok), e-commerce key visual banners and digital ads contents.
• Develop visual merchandising (VM) design mockups for in-store displays, event setup and key campaign launches.
• Conduct regular retail stores visit to evaluate display execution and gather direct consumer feedback.

Job Qualifications

• Bachelor’s Degree in Fashion Design, Fine Arts, Graphic Design, Advertising, or a related creative field.
• High proficiency in design software, specifically Adobe Creative Suite (Adobe Illustrator, Photoshop) and CAD tools.
• Strong understanding of fashion apparel, garments accessories or footwear measurements, technical package sheets, and material sourcing.
• Well oriented and updated on current trends, color, and design.
• Excellent aesthetic eye with a strong sense of commercial fashion and lifestyle trends.
• Have good verbal, written, and visual communication skills to present rationale to cross-functional teams.
• Willing for a full onsite with a semi-flexible schedule in Malate, Manila.