Creative Designer (Performance & Brand)

Manchester (Hybrid) • Full-time • Reports to: Growth Director

Design that stops the scroll. Creative that drives growth.

Why this role, why now

At Hairburst, creative sits at the heart of how we grow. From the ads that introduce customers to our products, to the packaging they pick up in-store, great design shapes how people experience our brand.

We're building a faster, smarter and more performance-led creative engine, and we need a talented, hands-on designer who can bring ideas to life across multiple formats, platforms and markets.

This is a role for someone who loves design, understands digital performance and can move confidently between static graphics, video editing and wider brand creative. Someone who can combine strong creative judgement with the pace and flexibility of a growing business.

The role

You'll be a key part of our Growth Studio, responsible for creating high-quality, engaging creative across paid advertising and wider business needs.

The majority of your time will be focused on performance creative

, designing and editing ads for platforms including Meta and TikTok, working closely with our Creative Strategist and Paid Media teams to turn concepts into assets that convert.

Beyond advertising, you'll be our go-to graphic designer across the business, supporting everything from website graphics and landing pages to packaging, print and retail materials.

This is a hands-on creative role. One day you might be producing multiple variations of a winning Meta ad, the next editing UGC footage, developing campaign visuals or preparing packaging artwork for print.

You'll also be encouraged to explore AI-powered creative tools to make production and artworking more efficient, without compromising design quality or brand consistency.

About Hairburst

Hairburst sits where beauty meets wellbeing. Haircare built with science, validated in the mirror.

Founded with £4k, acquired by JD Sports in 2021, and bought back by the founders in 2023, we're now building the business we always wanted to run.

Today, we serve a huge community across DTC, marketplaces and retail partners including Boots, Superdrug and Holland & Barrett, operating across nine territories.

What you'll do

Create performance-led advertising

• Design high-quality static, carousel and video ads for Meta, TikTok and other paid channels.
• Work closely with the Creative Strategist and Paid Media teams to bring creative concepts, audience personas and campaign briefs to life.
• Develop multiple creative variations, testing different hooks, layouts, messaging and visual approaches.
• Adapt winning creative across formats, placements, languages and international markets.
• Use performance insights and feedback to continually improve creative effectiveness.

Edit video that converts

• Edit raw footage, UGC and existing video assets into engaging, platform-native advertising.
• Confidently use video editing software to create short-form content with strong hooks, pacing, captions, transitions and sound.
• Repurpose existing footage into fresh creative variations to support ongoing testing.
• Understand how creative needs to differ between platforms and audiences.

Own day-to-day graphic design

• Act as a central design resource for the wider business, delivering high-quality creative across digital and physical touchpoints.
• Create website banners, landing page graphics, email assets and promotional materials.
• Support packaging design, artwork updates, print production and retail or point-of-sale materials.
• Develop campaign visuals that translate consistently across advertising, eCommerce and brand channels.
• Maintain brand consistency while bringing fresh creative thinking to every brief.

Work smarter with AI and creative tools

• Explore and utilise AI-powered design and production tools to accelerate creative development, asset adaptation and artworking.
• Identify opportunities to streamline repetitive design tasks, particularly across multiple formats and international markets.
• Balance emerging technology with strong design fundamentals, ensuring every output meets our creative standards.

Collaborate and deliver at pace

• Work collaboratively with the Growth Studio, Brand, eCommerce and wider commercial teams.
• Manage multiple briefs and priorities while maintaining quality and meeting deadlines.
• Take ownership of projects from initial brief through to final artwork and delivery.
• Bring ideas, references and creative solutions to the table, rather than simply executing briefs.

You

A designer first

You have a strong foundation in graphic design, with an eye for typography, layout, composition and brand identity. You're equally comfortable creating a high-performing digital ad as you are preparing polished artwork for print.

Confident across the tools

You're highly proficient in Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign, and comfortable working in Figma. You also have practical video editing skills using Premiere Pro, After Effects, CapCut or similar.

Performance-minded

You understand that great advertising creative needs to do more than look good. You're interested in what makes people stop scrolling, engage and convert, and you're happy to test, learn and iterate.

Comfortable with video

You can confidently edit existing footage, UGC and product content into engaging short-form videos. You understand pacing, hooks, storytelling and platform-native creative.

Fast, flexible and organised

You can juggle multiple projects, respond to changing priorities and produce quality work at pace. You know when something needs perfecting and when it needs getting live.

Curious about AI

You're open to using AI design tools to improve workflows and creative output. You see technology as a way to work smarter, not a replacement for creative judgement.

Collaborative and proactive

You're comfortable taking feedback, sharing ideas and working with different teams. You take ownership of your work and enjoy finding creative solutions to commercial challenges.

Signals we want

• A strong portfolio showcasing graphic design across digital advertising, web and ideally print or packaging.
• Examples of paid social creative you've personally designed, particularly for Meta or TikTok.
• Video editing examples, ideally including short-form advertising or UGC.
• Demonstrable proficiency in Adobe Creative Cloud and Figma.
• Experience working within a fast-paced consumer brand, eCommerce business or creative agency.
• An understanding of how creative contributes to marketing performance.
• Bonus: experience using AI-powered creative tools or designing for international markets.

Success looks like (12 months)

• A consistent, high-quality output of performance creative supporting our paid media testing and scaling plans.
• A growing library of effective creative variations, formats and concepts that contribute to stronger advertising performance.
• A reliable, central design resource for the business, delivering digital, packaging and print requirements to a high standard.
• Faster creative turnaround through efficient workflows, templates and AI-assisted production.
• Strong brand consistency across advertising, eCommerce, retail and international markets.
• A proactive creative partner who brings ideas and improvements to the Growth Studio.

Apply

Send us your CV, portfolio and a short note covering:

• A piece of advertising creative you've designed that you're particularly proud of, and why.

We're an equal opportunities employer. Excited about the role but don't tick every box? We'd still love to hear from you.