Creative Director

• We’re looking for a Creative leader who can turn creativity into a growth engine. You’ll own creative strategy end to end - from brand and big ideas to performance, production and AI - and lead a 20-person creative team to deliver work that moves both culture and business metrics
• You’ll unlock new audiences, build a faster and smarter production engine, and bring creative closer to the heart of growth decisions. If you believe creativity should be bold, measurable and built for impact - this role is for you
• Creative strategy end to end: the brand platform and the thousands of assets that run against it, from CTV and upper-funnel video through paid social, search, web funnels, app store and lifecycle
• Business outcomes. CPA, subscription rate and payback are partly creative variables. You carry them alongside acquisition, you sit where budget is set, and you present the creative case to the executive team and the board
• Unlock new audiences. Build the repeatable route in: insight, territory, batch production, structured testing on ring-fenced budget, then scale
• The production engine, around 20 people across creative strategy, motion, design, UGC and production ops. Faster cycles, sharper briefs, and a written rule for what gets hand-crafted, templated or generated. Cost per asset and cycle time are KPIs
• AI in production. Generative tools are already live here and some of our strongest performers are AI-made. Push much further, and decide where human craft stays non-negotiable
• The measurement system itself. Creative performance sits in disconnected per-platform dashboards today, so a single comparable view of every asset is an early priority

Benefits

• Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
• Family benefits: We know having a baby can be a big transition for the family, so we’re proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
• Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
• Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
• Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office.

Our popular Workation policy also allows you to work from anywhere for up to 2 months a year- You build teams people stay on, set the bar high and focus on coaching for strong outcomes

• You are comfortable pushing the boundaries, failing at times and being innovative
• You are AI-first in practice, not in theory: shipped work, opinions on tooling, and the quality and disclosure calls made yourself
• You can state what your creative was worth to your last business, and show the evidence
• You have led creative in customer facing tech where performance marketing is the main growth engine, and you can hold your own on incrementality, pROAS and LTV/CAC
• You are equally credible on brand, and can write a positioning that survives contact with a media plan