Creative Director

Job Title: Creative Director
Company: SILAII
Location: Adyar, Chennai
Work Mode: Work from Office
Employment Type: Full-time, Permanent
Experience: 4+ Years
CTC: ₹7.8 – 9.0 LPA (₹60,000–₹75,000 per month)

Job Summary

SILAII is looking for a Creative Director to lead the creative vision and brand direction across all customer touchpoints. The ideal candidate should have strong experience working in-house with an E-commerce / D2C brand and should have hands-on expertise in brand identity, campaign development, product launches, digital creatives and premium visual storytelling.

The candidate should have a strong portfolio demonstrating end-to-end creative ownership, from concept development and visual direction to execution, while maintaining consistency with the brand's identity and customer experience.

Key Responsibilities

• Lead the overall creative direction and visual identity of the SILAII brand.
• Develop and execute creative concepts for brand campaigns, product launches and marketing initiatives.
• Build and maintain a consistent premium brand identity across digital and physical customer touchpoints.
• Develop creative concepts for social media, website, e-commerce platforms, advertisements and other digital channels.
• Collaborate with Marketing, Sales, E-commerce and other internal teams to translate business objectives into creative campaigns.
• Lead the creative process from concept development to final execution.
• Provide creative direction for photography, videography, graphic design, content and other visual assets.
• Develop compelling brand storytelling that communicates SILAII's products, values and premium positioning.
• Ensure consistency in visual language, tone, design and customer experience across all brand touchpoints.
• Work closely with internal creative teams and external creative partners, when required.
• Review and ensure the quality of all creative outputs before final release.
• Develop creative concepts for new product launches, collections, seasonal campaigns and promotional activities.
• Understand customer behaviour and translate customer insights into relevant creative experiences.
• Stay updated with current trends in premium branding, e-commerce, D2C, design and digital content.

Key Skills

• Creative Direction
• Brand Identity & Brand Building
• E-commerce / D2C Creative
• Campaign Concept Development
• Product Launches
• Premium Branding
• Visual Storytelling
• Art & Visual Direction
• Digital Creatives
• Social Media Creative
• Creative Strategy
• Photography & Videography Direction
• Customer Experience
• Portfolio Development
• Strong Communication & Presentation Skills

Candidate Requirements

• Education: Bachelor's degree in Design, Visual Communication, Advertising, Fine Arts, Marketing or a related field.
• 4+ years of experience in Creative Direction, Brand Creative or similar roles.
• Mandatory experience working with an E-commerce / D2C brand.
• Must have experience working in-house for a single brand.
• Candidates primarily from a digital agency background will not be preferred.
• Strong experience in developing brand identity, campaigns, product launches and digital creatives.
• Strong understanding of premium branding, visual direction, storytelling and customer experience.
• Must have a strong portfolio showcasing end-to-end creative ownership.
• Ability to independently develop creative concepts and take them through execution.
• Strong understanding of digital platforms and e-commerce creative requirements.
• Excellent communication, creative thinking and problem-solving skills.
• Ability to collaborate effectively with cross-functional teams.

Compensation & Benefits

• Annual CTC: ₹7.8 – 9.0 LPA, based on experience and interview performance.
• Performance-based growth opportunities.
• Opportunity to lead the creative direction of a growing premium D2C brand.
• Health Insurance.

Preferred Candidate

• Candidates with experience in premium/luxury, lifestyle, fashion, home décor, art, jewellery or similar consumer brands will be preferred.
• Candidates with strong D2C / e-commerce brand-building experience.
• Candidates who can demonstrate significant individual ownership of creative projects.
• Candidates willing to work on-site at Adyar, Chennai.
• Candidates who can reliably commute to or relocate to Adyar, Chennai.

How to Apply

Can apply through [email protected]

Contact no: 9087588802

Portfolio submission is mandatory for this role.

Pay: ₹60,000.00 - ₹75,000.00 per month

Benefits:

• Provident Fund

Work Location: In person