Creative Director

Role: Creative Director

Key Responsibility Areas (KRAs) & KPIs

1. AI-Driven Creative Conceptualization

KRA

• Lead ideation of event themes, narratives and immersive experiences using generative AI.
• Create AI-generated moodboards, concepts, story frames and pre-visuals for events and AV content.
• Explore and test AI tools (Midjourney, DALL·E, Runway, etc.) for creative exploration and rapid prototyping.

KPIs

• % of pitches/projects where AI-led concepts are successfully implemented
• Average turnaround time for AI concept decks and moodboards
• Client approval rate at concept stage
• Number of unique AI-generated concept directions proposed per project
• Reduction in ideation time compared to traditional workflows

2. Visual Strategy & Creative Direction

KRA

• Define and own the overall visual language for events, stages, branding, installations and videos.
• Ensure visual consistency across static, motion, AI and 3D outputs.
• Align visual direction with spatial design and experiential flow.

KPIs

• Brand & visual consistency score (internal review)
• Number of reworks due to visual misalignment (lower is better)
• Stakeholder satisfaction on visual clarity and direction
• Successful translation of concept to final execution (%)

3. Image, Video & 3D Asset Creation

KRA

• Oversee creation of AI-generated images, videos and motion visuals.
• Enhance AI outputs using Blender, After Effects, Premiere Pro, Photoshop, etc.
• Ensure output quality meets studio and client benchmarks.

KPIs

• Quality rating of final visual assets (internal + client feedback)
• Asset delivery adherence to timelines (%)
• Reduction in outsourcing cost due to in-house AI + 3D capability
• % of AI assets successfully refined into production-ready outputs

4. Event Design Visualization & 3D Rendering

KRA

• Visualize stages, installations, entrances, brand zones and environments.
• Translate ideas into photorealistic 3D renders, walkthroughs and mockups.
• Support production and approvals through accurate visual representation.

KPIs

• Approval rate of 3D visuals in first or second round
• Accuracy score between 3D visualization and on-ground execution
• Time taken to deliver renders post-brief
• Number of visualization-led design decisions adopted by clients

5. Team Leadership & Collaboration

KRA

• Guide designers and artists on AI workflows and best practices.
• Collaborate with client servicing, production, operations and design teams.
• Enable smooth creative-to-execution handover.

KPIs

• Team adoption rate of AI tools and workflows
• Reduction in dependency bottlenecks during creative execution
• Cross-team collaboration feedback score
• Number of internal AI training or knowledge-sharing sessions conducted

6. Client Pitching & Creative Presentations

KRA

• Create high-impact pitch decks, AI visuals, videos and walkthroughs.
• Present creative vision and AI-driven storytelling to clients.
• Support business development with compelling visuals.

KPIs

• Pitch success / conversion rate
• Client feedback on presentation quality
• Average pitch preparation turnaround time
• Contribution of creative visuals to deal closures (%)

7. Trendspotting, R&D & Innovation

KRA

• Track global trends in AI, 3D, motion design and experiential storytelling.
• Experiment with new tools, workflows and creative techniques.
• Continuously elevate studio output and competitive edge.

KPIs

• Number of new tools/workflows tested per quarter
• Innovation ideas implemented in live projects
• Studio differentiation feedback (clients & leadership)
• Contribution to studio IPs, toolkits or signature styles

8. Efficiency, Process & Scalability

KRA

• Optimize creative workflows using AI to improve speed and scalability.
• Balance creativity with feasibility, timelines and budgets.
• Ensure process documentation for repeatable AI + 3D workflows.

KPIs

• Reduction in creative production timelines
• Cost savings through AI-assisted workflows
• Process documentation completeness
• Repeatability of AI pipelines across projects

Overall Performance Indicators

• Client satisfaction score
• Creative excellence rating
• Revenue influence via pitches and upsells
• Studio innovation impact

Pay: ₹700,000.00 - ₹1,000,000.00 per year

Work Location: In person