Detroit

Creative Director

The Creative Director is responsible for the overall creative direction and creative quality of their accounts, including copy and design—approximately 25% hands-on work (strategy & copy), and approximately 75% leadership—filling the role of Creative Lead for client accounts. They come from the content discipline and lead both writers and designers on client work. This position requires complete, high-level understanding of all forms of branding, marketing, creative ideation, conceptualization, problem-solving, presentation, and execution skills.

Direct Report: Executive Creative Director (ECD)

Responsibilities

• Partner with Account Executives and Project Managers to define project scope, approach, timing, and required resources
• Partner with Account Executives to ensure the project’s strategy and creative direction achieve our clients’ goals
• Demonstrate divergent thinking that leads to the creation of effective B2B branding and marketing—across both traditional and digital channels—that creates positive results for our clients
• Write Creative Briefs, and onboard creative teammates to projects and accounts with infectious positivity and enthusiasm
• Oversee development of creative strategy, messaging, design, and digital strategy
• Lead projects from concept through completion, providing clear and concise direction to creative team members (collaborating with ECD, other CDs, or teammates for support as needed)
• Coach writers and designers on your accounts with clear, specific feedback, and partner with the Creative Director, Content Lead on standards for Moncur’s written content
• Write and edit strategy and content for projects as needed
• Responsibly leverage AI for creative output, especially content
• Interact with clients on a regular basis by taking a lead role in interviews, creative presentations, and the creative topics of status meetings; build, maintain, and foster positive client relationships
• Possess expert knowledge of creating all forms of creative content—from brand and websites to videos and digital/social media and everything in between; seek education/training where any knowledge gaps exist
• Develop and deliver engaging presentations for internal and external audiences
• Participate in new business efforts as requested; maintain a sales-minded point of view
• Manage multiple projects and priorities and proactively communicate relevant project information/status to appropriate teammates
• Foster positive relationships and collaboration between teammates of all disciplines through day-to-day interaction
• Bring a “let’s figure it out” attitude to all your work, propelling projects and accounts forward, and inspiring teammates to pursue beautiful communications

Requirements

• Living out our Core Values in your own work, and as an example to all: Collaboration, Curiosity, Excellence, Growth, Harmony
• Expert-level copywriting
• A strong eye for design, with the skill to direct designers and judge visual work
• In-depth knowledge of creative trends, branding and marketing trends, best practices, and technologies
• Strong understanding of digital, interactive, and social media platforms
• Mindset of mobile-intentional and user-centered UX/UI design roles and principles
• Familiarity with major CRM and CMS platforms
• Familiarity with our B2B client’s industries: infrastructure construction, engineering, advanced manufacturing, and tech
• Exceptional presentation skills—energetic, storytelling, strategic, sales-minded
• Exceptional organization skills to support healthy collaboration among all departments