Creative Engineer

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

Job Responsibilities What you will do: Creative Development & Execution

• Develop high-quality HTML5 creatives, ensuring they meet performance and compatibility standards across different platforms.
• Work closely with the sales and digital teams to create dynamic, engaging, and interactive ad formats.
• Lead custom creative executions, including complex animations, rich media formats, and third-party API integrations.
• Maintain a creative template library, enabling efficient reuse and scalability for future campaigns.
• Explore and apply AI-assisted tools to accelerate creative production, including concept generation, asset adaptation, copy variation, animation prototyping, and creative personalization.
• Use AI tools responsibly to improve creative output while ensuring brand consistency, quality control, and compliance with internal guidelines.

Productization & Creative Solutions

• Standardize creative templates to streamline the development process and accelerate campaign rollouts.
• Work on productizing creative services, offering scalable and repeatable creative solutions that drive efficiency and revenue.
• Stay up to date with the latest trends in ad tech, rich media, creative automation tools, and AI-powered creative technologies to continuously improve creative offerings.
• Identify opportunities to integrate AI into creative workflows, including automated creative resizing, dynamic copy generation, audience-based creative variation, and campaign personalization.
• Support the development of AI-enhanced creative products and solutions that can be packaged for commercial use.

Project Management & Workflow Optimization

• Manage creative production workflows, ensuring projects are delivered on time and meet quality expectations.
• Collaborate with internal stakeholders, including sales, product, and marketing teams, to align creative outputs with business goals.
• Establish and maintain a Creative Library, organizing assets for easy access and repurposing.
• Introduce AI-enabled workflow improvements to increase production efficiency, reduce repetitive manual tasks, and improve turnaround time for campaign delivery.
• Evaluate and recommend AI tools or automation platforms that can improve creative development, QA, versioning, and asset management processes.

Measurement & Data Integration

• Ensure all creatives are tagged correctly to capture Astro's first-party data, enabling better audience insights and campaign optimization.
• Work with the ad ops team to implement tracking, measurement, and reporting mechanisms for all digital creative assets.
• Optimize creatives for viewability, engagement, and performance based on data-driven insights.
• Leverage AI-driven insights, predictive analytics, and performance data to recommend creative optimizations and improve campaign effectiveness.
• Support the use of AI in dynamic creative optimization, audience segmentation, and personalized creative delivery.

Requirements Who you are:

• Master/ Bachelor’s degree in Computer Science, Multimedia Design or in any relevant field
• 7+ years of experience in creative engineering, ad technology, or digital advertising development, with a proven track record of executing high-impact creative solutions.
• Expert-level proficiency in HTML5 and CSS, for building highly interactive and dynamic creatives in responsive design principles and cross-device/browser compatibility.
• Extensive experience with creative ad-building platforms (e.g., Google Web Designer, Celtra, Adobe Animate) and custom ad executions.
• Familiarity with AI-assisted creative tools and workflows, including generative AI, creative automation, image/video generation, copy variation, asset resizing, and campaign personalization.
• Ability to evaluate and apply AI tools to improve creative production efficiency, creative quality, and campaign performance.
• Ability to drive creative innovation by identifying new ad formats, testing emerging technologies, and leading the evolution of Astro’s premium digital creative suite.
• Experience working with personalized and data-driven creatives, integrating real-time data feeds, and building dynamic creative optimization (DCO) solutions.
• Ability to integrate and work with third-party APIs for custom interactive ad units and immersive ad experiences.
• Experience implementing event tracking, pixels, and advanced audience tagging to enhance measurement and capture first-party data insights.
• Understanding of how AI, automation, and data can be used to enhance creative decision-making, campaign optimization, and audience engagement.
• Proven leadership in managing creative teams, external vendors, and cross-functional stakeholders to execute large-scale creative projects.
• Strong project management skills, with the ability to juggle multiple high-priority projects, set clear roadmaps, and ensure timely delivery of complex campaigns.
• Exceptional problem-solving and creative thinking abilities, with the ability to translate marketing and business objectives into high-performing digital ad solutions.