Creative Group Head

Key Responsibilities

• Work closely with the Creative Director and senior management to translate the Agency’s creative vision into measurable, outstanding, and award-winning work.
• Lead the creative development process from client brief, conceptualization, and brainstorming through to final execution and delivery.
• Develop and apply strong conceptual strategies, guiding creative teams to generate fresh, relevant, and impactful ideas.
• Lead and inspire multidisciplinary creative teams, providing clear direction, constructive feedback, and motivation to achieve the highest quality of work.
• Prioritize project activities, establish project flow, and determine realistic timelines to ensure timely and efficient delivery.
• Set clear expectations for tasks, responsibilities, and deliverables across internal and external teams.
• Provide timely feedback, information, and creative direction while diplomatically managing expectations among clients, internal teams, and external partners.
• Collaborate with team leaders to effectively manage client expectations regarding scope, progress, schedules, budgets, and quality of deliverables.
• Identify changes in project scope, potential upgrade opportunities within existing engagements, and new business opportunities within clients’ organizations.
• Maintain effective communication and information flow between the creative team, Creative Director, senior management, clients, and other stakeholders.
• Provide regular creative information, updates, and feedback to and from the Creative Director.
• Work closely with activation and production teams to ensure creative ideas are translated effectively into real-world executions.
• Provide creative and technical guidance for activation projects, including materials, technology, production methods, and on-ground execution.
• Ensure creative work is culturally relevant, strategically sound, technically feasible, and aligned with the client’s business objectives.
• Push the strongest ideas and talents forward, fostering a culture of excellence, collaboration, experimentation, and continuous improvement.

Key Qualifications & Experience

• Proven experience as a Creative Group Head, Associate Creative Director, Creative Lead, or equivalent senior creative leadership role within an advertising, creative, digital, or integrated agency.
• Strong art-based creative background with a highly developed visual and conceptual sense.
• Proven experience in developing and executing activation campaigns , with a strong understanding of both creative ideation and operational/on-ground production.
• Experienced in working closely with operational and production teams and able to provide guidance on technical aspects, materials, technology, and execution feasibility.
• Strong conceptual thinking and the ability to lead brainstorming sessions and transform strategic challenges into compelling creative ideas.
• Experience managing multiple projects and multidisciplinary teams simultaneously.
• Experience working with clients and managing expectations around scope, timelines, budgets, and deliverables.
• Experience working with age-restricted categories , such as alcoholic beverages and cigarettes/tobacco, is an advantage but not mandatory.
• Strong leadership, communication, interpersonal, and presentation skills.
• Strong integrity, accountability, and a collaborative team-player mindset .
• Highly constructive, fearless, driven, charismatic, intelligent, self-possessed, and committed to a clear creative vision.
• Strong problem-solving skills with a proactive can-do attitude .
• Strong commercial awareness with the ability to identify opportunities for creative growth and business development.
• Proficient in English , with strong confidence in presenting creative concepts and strategic ideas to clients and senior stakeholders.
• Highly motivated to create measurable, impactful, and award-winning work .