Creative Head (6+ years)

Creative Lead — Xcentric Services

Department: Creative

Location: DHA Phase 1

Xcentric Services is looking for a Creative Lead who can take ownership of creative campaigns from idea to execution.We’re looking for someone who combines strong conceptual thinking, art direction, hands-on creative skills and team leadership — someone who can develop ideas, present them confidently to the Creative Head, and then lead the team in bringing those ideas to life. Key

Responsibilities

• Conceptualize and develop creative campaigns, big ideas, visual directions and content concepts based on business, brand and marketing objectives.
• Proactively bring fresh campaign ideas and creative opportunities to the Creative Head.
• Develop and present creative concepts, moodboards, key visuals, campaign narratives and execution plans for review and approval.
• Translate approved concepts into clear creative briefs and actionable direction for designers, copywriters, video editors and other creative resources.
• Lead the creative team through execution, delegate work effectively and ensure deadlines and quality standards are met.
• Art-direct and review creative output before it reaches the Creative Head or other stakeholders.
• Take ownership of the complete creative process from brief → ideation → presentation → execution → final delivery.
• Work closely with Marketing, Strategy, Business Development, UI/UX and other teams to translate business objectives into compelling creative solutions.
• Maintain strong visual and brand consistency across campaigns, social media, digital platforms, websites/apps, presentations and marketing collateral.
• Identify creative gaps and proactively recommend better approaches rather than simply executing briefs as given.
• Stay current with design, advertising, social media, digital and AI-driven creative trends.
• Creative & Technical Skills The ideal candidate should have strong working knowledge and hands-on experience with:Adobe Photoshop
• Adobe Illustrator
• Figma
• Adobe Premiere Pro / equivalent video-editing tools
• Adobe After Effects / motion graphics tools
• Social-first video and short-form content creation
• UI/UX and web/app design fundamentals
• Branding and visual identity systems
• Typography, composition, color and visual hierarchy
• Presentation and pitch-deck design
• Modern AI-powered creative tools for ideation, image/video generation and workflow acceleration
• The Creative Lead should be comfortable opening the files and getting hands-on when required, troubleshooting creative work and technically guiding the team — not simply delegating tasks. What We're Looking For 5 –10 + years of relevant creative experience, preferably within a digital agency, creative agency, technology company or fast-paced brand environment.
• A strong portfolio demonstrating campaign concepts, art direction and creative thinking — not just individual graphic designs.
• Proven experience leading or mentoring designers and multidisciplinary creative resources.
• Strong ability to present and communicate creative ideas, explain the strategic thinking behind them and respond constructively to feedback.
• Ability to convert feedback and creative direction from the Creative Head into strong, polished execution.
• Strong understanding of both brand-building and performance/digital creative.
• Ability to manage multiple campaigns and creative deliverables simultaneously.
• High attention to detail and a strong eye for what makes creative work feel polished, contemporary and effective.
• Someone who takes ownership and initiative rather than waiting to be told what to do next.

What Will Make You Stand Out We’re particularly interested in creatives who can show us:

The Brief → Your Idea → Your Creative Direction → The Team's Execution → The Final CampaignWe want to understand how you think, not just see beautiful finished designs. The Person We're Looking For You should be someone who can walk into a discussion with a strong idea, present it confidently to the Creative Head, take feedback and refine the direction — then walk back to the creative team, communicate that vision clearly and make sure it gets executed properly.You won't just be managing creatives.You'll be expected to think, create, lead and deliver.