Creative Head

Job highlights

• Preferably coming from a reputed creative agency or already working with a start-up heading the creative function / team

• Put in place processes to scale,replicate and track and measure the creative effort required on a project

• Act as mentor and team coach to build the required design/ creative depth & capability in- house

• Should be willing to get his / her hands dirty wrt

• 7-10 years of experience in brand building, demonstrating strong design and communication skills. Preferably coming from a reputed creative agency or already working with a start-up heading the creative function/team.

• Hand-on experience and proven understanding of design, copy, layouts, UI&UX principles

• Excellent knowledge of various software and tools such as Photoshop, InDesign, Flash, Illustrator etc.

• Consumer centricity and open to experimentation based approach

• Understanding of creative development process, brand architecture and values

• Adapt at working with multiple stakeholders from corporate and regional teams across various functions like operations, product, technology, HR, finance and marketing.

• Rock solid leadership and communication skills.

Job Description:

• Collaborate with marketing and product managers and other stake holders from corporate or regional teams to understand the brief and articulate it to the creative team leading to impactful deliveries
• Lead brainstorming/ creative sessions to generate scalable and business relevant ideas
• Work with social media and brand team and content partners to deliver virality driven content across video, print or digital formats.
• Work on cutting edge digital creatives and banners which has potential to drive high CTRs
• Able to conceptualize and develop disruptive experiential concepts acting as brand touch points
• Direct and motivate teams of graphic designers, illustrators, copywriters etc. to help them deliver effectively.
• Act as mentor and team coach to build the required design/ creative depth & capability in- house.
• Should be able to deliver top notch production assignments across videos (YouTube/TV), radio, outdoor, animation and photography effortlessly.
• Should be willing to get his/her hands dirty wrt. design, copy or production as and when required.
• Work closely with the brand team to define guidelines wrt. imagery, copy, tonality, layouts etc across various ATL, BTL and Online mediums.
• Manage and ensure consistent creative execution across all mediums web, app, social media, offline and ATL.
• Act as the custodian of brand and should ensure all executions are as per brand guidelines
• Define and own the creative development cycle. Put in place processes to scale, replicate and track and measure the creative effort required on a project.
• Develop templates for creative audits and research with the end users and leverage insights and feedback into the current set-up.