Creative Lead

Key Responsibilities:

Brief & Project Management

• Brief Translation: Receive briefs directly from PM and translate them into clear, actionable workloads for internal sub-teams within 24 hours.
• Launch Planning: Collaborate with PM to design end-to-end product launch plans (pre-launch, launch day, post-launch). Coordinate briefs across all sub-teams to ensure aligned and timely execution.
• Workload Tracking: Monitor team capacity, prioritize tasks according to the campaign calendar, and proactively flag potential missed deadlines to the Marcom Lead.

Content & Creative Production

• Hero Content Creation: Produce high-impact "Hero Content" for Hero SKUs (e.g., impact wrenches, cordless drills, BLDC fans), focusing heavily on technical storytelling and authentic product demonstrations.
• Quality Control (QC): Review and strictly QC all creative outputs to ensure they adhere to Brand CI guidelines and align with the initial briefs before submitting them to the Marcom Lead for final approval.

Media Buying & Reporting

• Ad Management: Set up, monitor, and optimize paid campaigns (Facebook Ads, TikTok Ads, Spark Ads) using the budgets allocated by PM
• Performance Tracking: Compile content and ad performance data. Deliver weekly ROAS and insight reports to the PMs, and submit a comprehensive weekly wrap-up to the Marcom Lead at the beginning of each week.

Qualifications & Skills:

Experience & Education

• Bachelor’s degree in Advertising, Communication Arts, Marketing, or a related field.
• 3+ years of experience in Creative/Content Marketing.
• Bonus: Experience with or an understanding of technical product categories (e.g., power tools, mechanic equipment, electrical appliances).

Technical Skills

• Proven expertise in Campaign Planning, Brief Management, Creative QC, and Project Management.
• Basic to Intermediate proficiency in setting up and optimizing Facebook Ads and TikTok Ads.
• Familiarity with Adobe Creative Suite (at minimum, the ability to read and review design briefs/files).

Soft Skills & Traits

• Detail-Oriented & Balanced: Able to merge outside-the-box creative thinking with structured team and project management.
• Strong Communicator: Open and receptive to feedback, with the confidence to professionally push back or ask for clarity when briefs are vague.
• Language: Excellent command of Thai (Native) and good working knowledge of English (able to read and comprehend English briefs and technical terms).